App spending surged 40% year-over-year to a record high of $32 billion in Q1

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Consumers spent a total of $32 billion on apps across both the App Store and Google Play in the first quarter of 2021, up 40% from the year before.

App spending has surged during the coronavirus pandemic, with consumers spending an average $9 billion more on apps and games in Q1 2021 than they did in Q1 2020, according to new data from App Annie.

Growth between the App Store and Google Play was equal year-over-year, although Apple's app marketplace made more money. Consumer spending reached $21 billion on iOS and around $11 billion on Android. Combined, Q1 2021 marked the biggest quarter for app stores since App Annie started keeping track.

Credit: App Annie
Credit: App Annie

Total downloads were also up in the first quarter of 2021 compared to the year-ago quarter. App Annie notes that downloads on both iOS and Android rose by about 10% to 31 billion in the first quarter of 2021.

The top beneficiaries in terms of app categories differed by platform. On Google Play, the top-performing apps were Social, Tools, and Finance, while on iOS, it was Games, Finance, and Social Networking. Health and fitness apps also surged on iOS, with downloads rising 25% quarter-over-quarter.

Credit: App Annie
Credit: App Annie

As for as specific apps, TikTok, YouTube, and Facebook clocked the top spots in the non-gaming category based on downloads, consumer spend, and monthly active users.

Gaming apps again proved to be among the most influential category on both iOS and Android. Total consumer spending on gaming applications hit $22 billion in Q1 2021. On iOS, users spent $13 billion, up 30%. That's compared to $9 billion for Google Play, up 9%.

Gamers downloaded about a billion games every week in the first quarter of 2021, up 15% year-over-year and 3% up the weekly average in the first quarter of 2020. The most downloaded games in the quarter were "Join Clash 3D" in first place and "Among Us!" in second.

All in all, the pandemic accelerated mobile gaming during 2020. Game downloads outpaced non-gaming apps by 2.5 times throughout the pandemic-impacted year. And, in 2021, gaming is set to reach $120 billion in consumer spending, 1.5 times all other non-gaming apps combined.

 

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