AT&T to stop slowing down customers on its Unlimited Elite data plan

AT&T will no longer throttle speeds for customers who purchase the carrier's most expensive unlimited plan, AT&T Unlimited Elite.

Previously, all three of AT&T's "unlimited" plans featured data slowdowns when customers hit a specific limit. Now, starting the week of July 12, that will no longer be the case for AT&T's most expensive unlimited plan.

Customers who are on an $85-a-month AT&T Unlimited Elite plan "will now enjoy AT&T's high-speed data regardless of how much data they've used." The carrier says that the change will take place automatically with no needed action from customers.

The new feature will begin rolling out the week of July 12, and AT&T says it will begin informing current Elite customers of the change via text message.

In addition to the new capless Elite plan, AT&T is also increasing mobile hotspot data to 40GB and adding 4K UHD resolution for the included HBO Max subscription.

AT&T still offers two other unlimited plans that feature data caps. The "Unlimited Extra" plan is $75 a month and the "Unlimited Starter" plan is $65 a month. Both plans will be throttled "if the networks are busy."

Most unlimited wireless plans have data deprioritization written in their contracts. Earlier in 2021, however, T-Mobile nixed data caps and slowdowns for customers of its most expensive plan.

Keep up with everything Apple in the weekly AppleInsider Podcast — and get a fast news update from AppleInsider Daily. Just say, "Hey, Siri," to your HomePod mini and ask for these podcasts, and our latest HomeKit Insider episode too.

If you want an ad-free main AppleInsider Podcast experience, you can support the AppleInsider podcast by subscribing for $5 per month through Apple's Podcasts app, or via Patreon if you prefer any other podcast player.