Amazon opens preorders for new Fire TV Stick 4K Max

The new Amazon Fire TV Stick features Wi-Fi 6 support, is compatible with most major streaming services including Apple TV+, and can be bundled with a number of other devices.

Amazon has just announced its newest streaming stick — the Fire TV Stick 4K Max. Amazon states that it's 40% more powerful than the original Fire TV Stick 4K, boasts faster starts and more fluid navigation, and features support for Wi-Fi 6.

The Fire TV Stick allows users to watch their favorite shows from most major streaming services, including Prime Video, Netflix, Apple TV+, Prime Video, Hulu, YouTube, Sling, Disney+, ESPN, and many more.

The Alexa voice remote allows users to search for content and launch streaming services and programs with their voice. Additionally, the remote allows you to turn on and control your TV's volume.

When connected to a compatible device, Dolby Atmos is available on select Netflix, Prime Video, and Disney+ titles.

For those who subscribe to Amazon Luna, Amazon's cloud gaming service, it features a 750Mhz GPU, allowing for fluid gameplay and fast-rendering graphics.

The Fire Stick 4K Max will be shipping out on October 7, but you can preorder it today for $54.99. Adding a two year protection plan will raise the price to $61.98.

You can also bundle it with Accessories Essentials for $87.97, which includes the Fire TV Stick 4K Max, a Made For Amazon Case for Alexa Voice Remote, and omission Cable USB Power Cable.

For those who like to game, you can bundle your Fire TV Stick 4K Max with a Luna Controller for $99.00, allowing you to play games from Amazon's cloud gaming service, Luna.

And if you need a router, Amazon will allow you to bundle your new Fire TV Stick with an Eero 6 mesh Router for $189. The router covers up to 3,000 square feet with Wi-Fi speeds up to 500Mbps.

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20 Comments

jgreg728

said about 2 years ago

Apple needs to produce a better entry level option for their TV box hardware. I don't care how much better Apple TVs are to use than Rokus and Fire Sticks. The fact is that their hardware would be doing SO MUCH BETTER in its market if entry level pricing wasn't $150 for something that isn't even capable of 4K.

mike1

said about 2 years ago

jgreg728 said:

Apple needs to produce a better entry level option for their TV box hardware. I don't care how much better Apple TVs are to use than Rokus and Fire Sticks. The fact is that their hardware would be doing SO MUCH BETTER in its market if entry level pricing wasn't $150 for something that isn't even capable of 4K.

Please explain what Apple would gain from playing in this lower-priced segment of the market? Apple does not play the loss-leader game nor do they chase market share for its own sake. This device supports Apple TV+, so no loss to Apple there.

GeorgeBMac

said about 2 years ago

Perhaps the analogy is: Amazon is producing an iMac for TV.

That should appeal to a segment of the population who don't want to get involved in cables and technology but simply want to plop it down and start doing what they want to do -- where the most technical piece is how to plug it into the electric outlet.

For myself: I prefer Apple's approach where the monitor and the audio and video drivers are separated and each can not only reach their highest potential but be replaced as they fail if the user wants to upgrade their technology to current specs.

For myself: I use an Apple TV driving a high end semi-modern Dolby Atmos home theater system and a 1980's CRT TV. I'm keeping the 35 year old TV partly because it works and partly because I prefer its more natural & less posterized colors. But, at some point I'll invest in a new flat screen TV without having to throw out other components.

But for now, I can upgrade the monitor, the speakers, the receiver and the AppleTV as needed and desired to give me the best possible video and sound at the lower possible cost.

igorsky

said about 2 years ago

mike1 said:

jgreg728 said:

Apple needs to produce a better entry level option for their TV box hardware. I don't care how much better Apple TVs are to use than Rokus and Fire Sticks. The fact is that their hardware would be doing SO MUCH BETTER in its market if entry level pricing wasn't $150 for something that isn't even capable of 4K.

Please explain what Apple would gain from playing in this lower-priced segment of the market? Apple does not play the loss-leader game nor do they chase market share for its own sake. This device supports Apple TV+, so no loss to Apple there.

Amazing how many people still don't get this about Apple.

crowley

said about 2 years ago

mike1 said:

jgreg728 said:

Apple needs to produce a better entry level option for their TV box hardware. I don't care how much better Apple TVs are to use than Rokus and Fire Sticks. The fact is that their hardware would be doing SO MUCH BETTER in its market if entry level pricing wasn't $150 for something that isn't even capable of 4K.

Please explain what Apple would gain from playing in this lower-priced segment of the market? Apple does not play the loss-leader game nor do they chase market share for its own sake. This device supports Apple TV+, so no loss to Apple there.

Halo effect? Small usable device upselling the broader markets to the Apple TV 4K and the rest of the Apple ecosystem?

A large part of the Apple sell nowadays is ecosystem and seamless integration; so having a broad base of lower spec, small features devices that can upsell to higher spec, big features plays into that.