Apple Store goes down ahead of iPhone 13 & Apple Watch Series 7 event

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Apple has taken down its online Apple Store for updates, in preparation for Tuesday's launch of the iPhone 13 and other products.

As is customary for an Apple launch day, the company has put its online Apple Store and the Apple Store app into a maintenance mode. Visitors to the store will see a message stating the page will "Be right back," complete with the multi-colored Apple logo animation.

While Apple does periodically pull the online Apple Store offline for maintenance, the period is typically hours-long on days when there is a major launch. With Tuesday's "California Streaming" event occurring later in the day, store downtime was to be expected.

The Apple Event is anticipated to see the launch of multiple products, including the new iPhone 13 range, AirPods 3, and the Apple Watch Series 7, among others.

Rumors have suggested there could be two Apple Events this fall, with the second thought to cover the iPad and Mac product lines.