iPhone 13, Apple Watch Series 7 & more: what to expect from the Apple Event

Apple is naturally the target of many rumors, reports, and speculation about its upcoming product launches, with the summer rife with claims ahead of the traditional fall announcements. With the arrival of September, the rumors are picking up pace, with more information being shared by leakers about Apple's potential launch roster.

As always, you can expect those same leakers to increase the rumor output throughout the month, in the runup to Apple's special event, with rumor reports reaching fever pitch in the days before Apple CEO Tim Cook takes to the stage.

Here's what you can expect from the Cupertino tech giant regarding product updates and launches for September 14, later in 2021, and possibly early 2022.

When's the next product launch?

Apple tends to keep its product launches to a fairly rigid schedule, with a spring event usually occurring around March, WWDC in June, and more special events going towards the fall. However, given that the schedule was overhauled in 2020 to get around the COVID-19 pandemic, that forced Apple to make some changes to its presentation.

Following the summer WWDC launch, which typically focuses on software rather than hardware announcements, the next usual event on the Apple calendar is the September special event, which typically revolves around iPhone launches. On occasion, that event is followed by another in October, which generally handles other product launches.

In 2020, Apple changed its event strategy to have three events towards the end of the year: one each for September, October, and November.

Each of those events handled different collections of products. The usual iPhone event was in October, rather than September, with the iPhone 12 range joined by the HomePod mini.

September 2020's event revealed Apple Watch changes and the iPad range. Lastly, the November event revolved around Apple Silicon product launches.

When will Apple hold its September iPhone 13 event?

On Tuesday Sept 7, Apple announced it was going to hold a special event on September 14, titled "California Streaming." This follows along with Apple's usual schedule of holding at least one fall event in September.

Whether it will be the only fall event or if there will be multiple events, is another matter entirely.

Current rumors for 2021 claim Apple will be going for a pair of events in September. That would mean putting two events in the same month, within weeks of each other. The report's conclusions are extremely unlikely.

On September 12, Mark Gurman claimed Apple would be holding two Apple Events for 2021, splitting the products on show so that the first was iPhone and Apple Watch-centric, with the rest in the second "several weeks" later.

With the announcement of the September 14 event, and Apple's tendency to hold events on a Tuesday, this gives Apple two more weeks to hold events in September for the report to remain accurate.

A two-week gap is possible, but since Apple spread products over three events with a one-month gap between each in fall 2020, it seems unlikely.

The September 14 event invite indicates it will, once again be a streaming event that will be "broadcasting" from Apple Park.

2022

Moving to early 2022, given Apple's tendency to have its first product launches of the year in March, it seems to be a safe bet that the pattern will continue.

All of this doesn't consider Apple's occasional event-less product launches, which can happen between events, and sometimes without an accompanying presentation. They can also occur at pretty unusual times of the year, such as the December 2020 unveiling of the AirPods Max.

It's entirely plausible that any of its products could be launched this way, but Apple errs towards holding some form of event for its bigger names. For those, they're pretty regular, even during a pandemic.

iPhone 13

Expected: 14 September 2021

Confidence: Near certainty

By far the most probable product arriving this fall will be new iPhones, with Apple sticking to the same four-device lineup of the "iPhone 13," "iPhone 13 mini," "iPhone 13 Pro," and the "iPhone 13 Pro Max." While they will most likely follow the same general styling as the iPhone 12 range, there will still be some changes in the collection.

The infamous notch at the top of the display is expected to be smaller, thanks to the shifting of components. On the back, the camera bump is expected to be slightly bigger, the cameras could also have physically larger lenses, and a potential diagonal camera placement for the non-Pro models.

In August, it was rumored the camera changes also include ProRes video support, enabling footage from the "iPhone 13" to retain more detail. This is also a format used by professional filmmakers.

An updated Portrait mode that uses video has also been claimed, as well as a new filter system and an AI-powered editing system, though it remains to be seen if this will be limited to the "iPhone 13" or will be offered on earlier models too.

The other big change this time around could be the display, in that Apple's long-rumored shift to 120Hz ProMotion versions have been teased once again. There have been murmurings of Apple Pencil functionality, though this seems like a long shot.

The changes could also introduce an always-on display. Occasionally rumored, the feature could be borrowed from the Apple Watch for the iPhone, enabling notifications to be seen without waking the entire device.

Other changes range from the likely move to the "A15" chip to the also-speculated shift from Lightning to USB-C, and possibly some alterations regarding MagSafe and enlarged battery capacity.

There has even been the suggestion that Apple could introduce a 25W charger to be sold alongside iPhones. This could facilitate faster charging for the iPhone, up from the 20W of the previous model.

While Touch ID on the flagship iPhones is unlikely, Apple has apparently tested it as possibility, using an in-screen version. Even so, it's deemed not to have made the cut for 2021.

Testing has also apparently been done to Face ID, complete with prototyping and wide-scale testing, though again it seems unlikely to make it this year.

On the more wild side of rumors, famed analyst Ming-Chi Kuo told investors to expect satellite communications support using a new customized baseband chip. Other analysts were quick to pour water on the theory.

As for colors, the "iPhone 13 Pro" are said to be offered in four colors: black, silver, rose gold, and sunset gold. While rose gold apparently "looks very pale," in one July report, sunset gold will have a "bronze feel."

A September 9 leak from a Ukranian e-commerce site said the iPhone 13 and iPhone 13 mini would ship in Black, Blue, Purple, Pink, White, and Product(Red), while the Pro models will be in Black, Silver, Gold, and Bronze.

That leak also said the iPhone 13 mini will be offered with 64GB and 128GB capacities, the iPhone 13 and Pro in 128GB and 256GB variants, and the Pro Max to have the most at 256GB and 512GB.

A late Ming-Chi Kuo report on September 12 offered that storage would start from 128GB on the Pro lineup, rising to 1TB at the high-end. The 1TB option wasn't thought to be an option on the non-Pro models.

As for when you could get your hands on a new model, a report from August 25 claimed orders would start from September 17. The cost of components may force Apple into raising the prices, which could make the new range more expensive than last year's counterparts.

Ninth-generation iPad

Expected: Fall 2021

Confidence: Likely

The launch of the 8th-generation iPad, also referred to as the 10.2-inch iPad, in fall 2020 certainly makes a fall 2021 launch for an update to Apple's mainstay iPad offering very plausible. However, unlike others in the range, there's relatively little known about what to expect from the next model.

For quite a while, the only rumor was a line in June report about the iPad Pro and iPad mini, which claims Apple's next iPad will be aimed at students and will be thinner.

These same thinness and student-aimed claims were reiterated in August by Bloomberg, and are probably safe bets. Another report from August 20 claimed the use of an aluminum-alloy chassis for 2021, though titanium may be used in future iterations.

There could probably be specification updates, but relatively little in the way of design changes for 2021. According to MacOtakara on July 27, it is suggested the iPad could end up being similar to the existing entry-level model rather than gaining an iPad Air-style update, but with the inclusion of the A14 Bionic chip.

iPad mini

Expected: Fall 2021

Confidence: Likely

Apple's last update to the iPad mini was in March 2019, so a fall launch would be a year and a half after the previous model's release. Various reports have pointed to a fall launch, so it seems like a probable product to appear before the end of the year.

For the iPad mini 6, Apple is believed to be preparing a major redesign, one that may bring it in line with the modern iPad Air in terms of styling and functionality.

It is rumored that Apple could be using a larger screen, increasing the size to between 8.5 inches and 9 inches, depending on the source, but it will apparently have a similar footprint to its predecessor. The change will necessitate the removal of the Home button and slimmer bezels, but Touch ID may remain by being shifted to the power button.

A supposed August 19 mold leak for the iPad mini seemed to confirm the use of thinner bezels and a removal of the Home button. Meanwhile a Bloomberg report from the same day inferred there will be chassis changes that will include a "larger display with slimmer bezels."

The larger display claims include one that it will use an 8.3-inch screen, but the slimmer bezels will mean it will have the same footprint as the previous model.

These design change rumors may not necessarily come true, as at least one supply chain report claims that the new iPad mini would be similar to the fifth-generation model, lacking the bigger screen, bezel changes, and Home button movements.

One thing that might stay the same is the display technology, as while one July report from DigiTimes claimed Apple would use mini LED backlighting in the compact model, another leak one day later claimed that was incorrect.

A switch from Lightning to USB-C has also been touted, along with support for the second-generation Apple Pencil and a possible camera upgrade from 8 megapixels to 12 megapixels on the back, and from 1.2 megapixels to 7 megapixels on the front.

Given Gurman's two-event claim, it seems that iPad will have to wait for the second Apple Event for its launch, rather than be shown in the first.

Apple Watch Series 7

Expected: September 14

Confidence: Very likely

Apple's decision to launch the Apple Watch Series 6 and Apple Watch SE during fall 2020 offers the possibility of the company doing the same again for 2021, giving the Apple Watch a one-year upgrade cycle.

Following the appearance of the "Apple Watch Series 7" in EEC regulatory database filings, it seems that a new model's appearance is almost certain.

For the Apple Watch Series 7, it seems that the release will be a design-related update than one about features. Starting from May, rumors pointed to a new squared-off design, bringing it in line with other recent Apple products.

In June, a report claimed the Series 7 would be marginally thicker with a redesigned chassis, while the display will allegedly be closer to the front cover of the device due to the use of a new lamination method.

According to a September 2 report, the models will have larger screens with 16% more pixels that the Series 6, with a resolution of 396 by 484 in the larger model. With a higher resolution, the new screens may also include new watch faces that take advantage of the extra space, to offer more information to users.

Inside, the use of a faster processor and improvements to wireless connectivity are expected, along with Ultra Wideband support. The "S7" chip was said to be physically smaller through the use of a double-sided system-in-package, which will apparently provide more internal space, which in turn could allow more battery life to be included.

A "bit of a redesign" was suggested by Bloomberg on August 15, with the Apple Watch incorporating a flatter display using upgraded screen technology, and a faster chip. Claims of an expansion of sleep tracking, 5G connectivity, and speculation of glucose monitoring, were also made.

The flatter design has surfaced in one render, depicting a boxier model with more emphasis on straight edges, under the expectation it could take design cues from the iPhone 12.

There has been some talk of a ruggedized model, but there have been suggestions it has been pushed back to 2022.

Multiple reports have surfaced, claiming that Apple will be increasing the size of the Apple Watch model for 2021. One from August 24 claimed the new sizes would be 41mm and 45mm, up from 40mm and 44mm respectively.

A later leak claimed to show a watch band marked with "41mm," seemingly confirming one of the new sizes. Furthermore, it is alleged that the new watch band sizes won't be compatible with existing models.

The glucose monitoring rumors mentioned earlier did get a boost in July, after Apple supplier Rockley Photonics announced a "complete full-stack" wearable health system. It's thought that such a revelation could be an indicator blood sugar analysis could arrive soon.

One health feature that apparently won't be included is blood pressure monitoring. Bloomberg's Mark Gurman flatly denied the feature will appear in the new models.

An updated Apple Watch SE has been touted, though again, reports point to it being a 2022 release.

Apple is anticipated to include the Apple Watch in the first of two Apple Events, with Gurman also claiming two days before the event that the flat-edge redesign is on the way, along with the larger sizes, new bands, and new faces. However, Gurman also warned there wouldn't be any real new health sensor features for 2021.

AirPods 3, AirPods Pro Lite, AirPods Pro 2

Expected: Fall 2021

Confidence: Likely

Many rumors have circulated about the next AirPods release, which could take the form of the "AirPods 3," "AirPods Pro Lite," or the "AirPods Pro 2," depending on the report. While there's confusion over naming, the sheer quantity of claims throughout 2021 that new models are ready for release certainly point to the rumor mill being certain they are on the way, but not necessarily when.

The general belief is that there are multiple forms of AirPods on the way, with the base model being the "AirPods 3." Expected to be closer to the AirPods Pro, the third-generation may not necessarily gain changeable tips from the Pro but could have shorter stems and improved battery life.

AirPods Pro Lite are anticipated to be a bridge between the two current models, in that it could offer some of the features of the Pro but at a more wallet-friendly price point. It is entirely possible that the product doesn't exist or has been scrapped by Apple, but it's still a possibility.

The AirPods Pro 2 are expected to be an improvement on the existing AirPods Pro, with rumors including updated motion trackers for fitness applications and the possibility of there being multiple sizes of the device on offer. However, reports also claim that the AirPods Pro 2 may not arrive until 2022, making it less likely to appear in the fall of 2021.

Predictions in July and August by Digitimes and Bloomberg respectively certainly put forward the idea that a launch will finally happen soon. In the case of Bloomberg's report, the launch will be for a redesigned AirPods that look more like the Pro, but without active noise cancellation.

It has also been claimed that production on the new model or models started in August, in preparation for a fall event launch.

While there are reports of there being multiple events, only one has so far suggested that the AirPods 3 will be arriving in the same event as the iPhone 13. The September 8 report pointed to AirPods 3 being launched, alongside a revised charging case and similar audio quality to the second-generation model.

According to Kuo, the AirPods 3 will not necessarily replace the current AirPods, but could cost more than them. It is suggested either it will be priced higher while keeping existing AirPods at their current pricing, or set the price at the current AirPods price and reduce the cost of AirPods to match.

As for when to get the new model or models to try out for yourself, an August 25 report claimed the "AirPods 3" will be released on September 30.

14-inch MacBook Pro, 16-inch MacBook Pro

Expected: Fall 2021

Confidence: Very Likely

Apple is on a two-year schedule to migrate from Intel processors to its own Apple Silicon, and it's now in its second year. With some Apple Silicon products already out, the attention turns to products that don't currently use Apple's new chips.

On the MacBook Pro front, there are rumors of a refresh of the 16-inch MacBook Pro, as well as the introduction of a 14-inch model. Rather than reusing designs for existing models, it seems that Apple may be incorporating several changes in the lineup.

Both models are expected to use a follow-up to the M1 chip, possibly the "M1X," which could have a 12-core CPU and a 16-core GPU. Equally important is the display, with each possibly being upgraded to use mini LED backlighting like the 12.9-inch iPad Pro, enabling higher contrast levels and improved color representation.

One August 24 report offered that by using the same chip, the two models will probably have the same level of performance, though with different sizes of screen. There is the further warning that the price of the smaller model may increase from the 13-inch version's range, to match the similar technology usage in both variants.

Despite reported shortages in mini LED production in June, a July report from Bloomberg insisted new MacBook Pro models are on the way, complete with mini LED. However, the shortages could impact the release of the models.

There has also been the claim that Apple will finally improve the webcam, moving from a 720p FaceTime camera to a 1080p version.

While earlier reports pointed to a 14-inch launch in the fall followed by an early 2022 launch for the 16-inch model, it seems that the supply chain is geared up for a third-quarter release instead. This means the MacBook Pros could be strong candidates for this fall's events.

Two other reports strengthen the possibility of new models surfacing. In August, it was claimed suppliers were starting volume production, with shipments of up to 800,000 units per month touted.

A September 2 report suggested that the global chip shortage could end up forcing Apple into delaying the release, or even the launch, of the new models, maybe into October or November.

More encouraging is the other report, in that Apple's website in Germany included the M1 processor in its product description for the 16-inch MacBook Pro. While a self-own for Apple, it all but confirms at least one model's on the way.

Given the claim of a two-event structure by Gurman, and that MacBooks will be in the second one, it seems unlikely that new Macs will appear during the September 14 event.

MacBook Air

Expected: Early 2022

Confidence: Medium

One of the first products to be given the M1 chip, the MacBook Air's current iteration will be at the one-year mark in the fall, which makes it plausible to receive an upgrade. However, we're probably not going to see it in 2021.

According to one July leak, Apple may be waiting for the first half of 2022 for the release of the MacBook Air, one that could use the "M2" chip rather than the "M1X."

Another leaker in July also claimed that an "M2" version will arrive in the first half of 2022. Meanwhile famed analyst Ming-Chi Kuo said in July and August that the MacBook Air will appear in 2022.

In renders from May, it seems that the MacBook Air may too follow down the route of a redesign. A thinner version without the wedge shape would be used, with barely enough thickness to fit the USB-C port on the side.

Following on from the 24-inch iMac, it will apparently be offered in a variety of colors, use a white bezel, and white keys to contrast against the casing.

According to Kuo, the colors could also be accompanied by a new display, including mini LED backlighting like the other expected MacBook Pro models.

Mac mini

Expected: Unknown

Confidence: Medium

Another of the first-round Apple Silicon devices, the Mac mini didn't go through a major redesign for its introduction. Again, it is seemingly a strong candidate to undergo a massive transformation.

Renders based on leaks from May claim the new Mac mini will be thinner than previous models, with the circular base exchanged for rubber strips and the rear vent shifted to underneath the device. The chassis will also have aluminum sides but a "plexiglass-like" top panel and possibly enclosure color options.

On the back is said to be four USB 4-Thunderbolt 3 ports, two USB-A connections, Gigabit Ethernet, and HDMI, as well as the magnetic circular power connector as used on the 24-inch iMac.

A chip change will also be anticipated, though it is unclear whether it will be the "M1X" or the "M2." The release date is similarly unknown, with no rumors suggesting when it will ship, though it could just as easily arrive in early 2022 to allow other devices to launch in late 2021.

On August 22, a Bloomberg report claimed a higi-performance Mac mini was on the way, using the "M1X" to eliminate the Intel-based variants entirely from the product line potentially within months. An updated design and "more ports than the current model" were claimed, albeit without detail.

Larger iMac

Expected: Unknown

Confidence: Unlikely

The least-likely out of all currently-rumored products is a larger iMac. After introducing the 24-inch as a seeming alternative to the 21.5-inch iMac, it seems plausible that Apple is working to create a bigger version to replace the 27-inch iMac, which runs on Intel processors.

One rumor from April before the introduction of the 24-inch model claimed a version was in development that would have a larger viewable display area than the 27-inch model. However, the leaker had allegedly "retired" from leaking and didn't provide much detail.

Another report from July mentioned there was a larger iMac on the way that would use Apple Silicon and would have a screen size bigger than the 24-inch variant. However, again, there were no real details about the hardware.

A second July leaker mentioned that a "high end iMac" would arrive in 2022, not in 2021. It was reasoned that Apple "does not want their devices to compete for attention."

If the supposed iMac exists, it would probably follow the same design and specifications as the 24-inch model but would be bigger and with a higher-resolution screen. Depending on its release, it could also have a better processor, such as the rumored "M1X" or "M2."

The sheer lack of detail about the product, outside of it being a bigger iMac, and no hint as to its potential release, makes it very unlikely to appear this fall at all. An early 2022 launch is more plausible, but the rumors certainly don't offer any clarity on when it will arrive, if at all.

Software: iOS 15, iPadOS 15, tvOS 15, watchOS 8, and macOS Monterey

Expected: Fall 2021

Confidence: Near certainty

While the bulk of this list relates to hardware, it is worth remembering that Apple's software is also an important part of the user experience and major releases in their own right. As usual, Apple used WWDC 2021 to showcase the operating systems it will be bringing out this fall, which will accompany the expected hardware launches.

These are all known quantities, as they are currently being beta tested for their upcoming release in late 2021. This year, the milestone operating systems are macOS Monterey, iOS 15, iPadOS 15, tvOS 15, and watchOS 8.

iOS 15 introduces a number of changes affecting Messages and FaceTime, as well as new Weather graphics and features, additions to Maps, and Photos. A new on-device Live Text OCR system, digital IDs stored in the Wallet app, and new Focus Modes are also inbound.

For iPadOS 15, there's also refinements to multitasking to make it more useful, along with home screen widget support, a system-wide Quick Note feature, and the addition of the Translate app, among other alterations. The Swift Playgrounds app arguably has the most important changes, as it can now enable development on the iPad, as well as the submission of apps to the App Store directly.

On watchOS 8, users can enjoy changes to the Sleep app in tracking respiratory rates, along with Tai Chi and Pilates workouts in the Fitness app. Messages gains cursor control with the Digital Crown and a GIF search function, and Photos adds memories and a mosaic layout.

macOS Monterey brings Shortcuts to the Mac, adds Focus Modes, iMessage sharing options, an upgraded Safari, Live Text support for Photos, and Quick Note, among other changes. The big two updates are arguably the inclusion of AirPlay to Mac and Universal Control.

Updated on September 4 at 6p.m. Eastern: Article updated with latest rumors.

Updated on September 7 at 12:30p.m. Eastern: Article updated details of a confirmed September 14 event.

Updated on September 13 at 9:30a.m. Eastern: Article updated with pre-event details.