USB-C group hopes new logos will solve customer confusion

article thumbnail

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.

The group responsible for the USB-C protocol has issued new certified logos that show if a cable or port supports 60W or 240W, hoping that customers will read the labels.

USB-C is becoming ever more of a standard, but different USB-C cables support different cable power. Now the USB Implementers Forum (USB-IF), the non-profit support group, wants to make it immediately clear to buyers and users, what type of cable they're getting.

"With the new higher power capabilities enabled by the USB PD 3.1 Specification, which unlocks up to 240W over a USB Type-C cable and connector," says USB-IF President and COO, Jeff Ravencraft, "USB-IF saw an opportunity to further strengthen and simplify its Certified Logo Program for the end user."

"With our updated logos," he continued in a statement, "consumers can easily identify the USB4 performance and USB Power Delivery capabilities of Certified USB-C Cables, which support an ever-expanding ecosystem of consumer electronics from laptops and smartphones to displays and chargers."

New USB-C logos
New USB-C logos

The group's new Certified USB Logo Program presents cable logos "clearly indicating support for 60W or 240W as defined by the USB Power Delivery 3.1 Specification."

For those buyers who do look at the packaging, or who do check the cable they're plugging in, the group has also issued new USB4 logos. These are intended to "unify branding" across the different types of cables.

To learn more about the technical differences between USB-C, USB 3, USB 4, and Thunderbolt, check the AppleInsider guide.