Apple's Australian customers get 7 days of AppleCare+ for free

As of Oct. 5, Australian customers purchasing iPhone, iPad, Apple Watch, Mac, Apple TV, AirPods, HomePod, iPod touch and other eligible Apple devices receive a seven-day complimentary AppleCare+ plan that affords all the trappings of a full subscription.

According to Apple's terms and conditions, the free AppleCare+ service covers two incidents of accidental damage within the seven-day period, with each claim subject to the usual service fees. Also included is express replacement service, priority access to telephone or web-based technical support and battery service.

The complimentary plans does not renew automatically and users need to purchase AppleCare+, either through a subscription or fixed-term agreement, to continue service when the seven-day term expires. Purchases are processed on-device in the Settings menu, online, at an Apple Store or by phone.

Theft and loss are not covered under the free plan, though users can upgrade to the more expensive option once the week is up.

9to5Mac spotted the change earlier today.

It is unclear why Apple is including a week of AppleCare+ with new purchases, as the plan is of limited benefit to most customers. Enhanced coverage is typically not required until later in the product's lifetime and other services, like technical support, are already offered under Apple's standard warranty.

The decision could be a result of Australia's strict consumer regulations. The country has tangled with Apple in the past over its business practices and is currently mulling action to more closely monitor and manage Apple Pay and the App Store.