Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

Apple facing another lawsuit claiming media purchase buttons are misleading

Apple has been hit with another lawsuit accusing the company of misleading customers into believing they're purchasing — rather than licensing — content on iTunes.

The class action complaint, lodged Monday in the U.S. District Court for the Western District of New York, goes after the fact that Apple can remove any piece of digital content from a customer's account without prior notice. Although the lawsuit targets the iTunes store, users now purchase content on the Apple TV or Apple Music apps on Apple's modern operating systems.

As the lawsuit contends, digital content sold on Apple's services are licensed to the Cupertino tech giant and, by extension, to customers. Basically, the lawsuit says that this doesn't actually constitute a "sale" of digital goods. As such, it claims that buttons on the iTunes storefront that say "buy" or "purchase" are misleading.

"Reasonable consumers will expect that Defendant is using the words 'Buy' and 'Purchased' throughout the iTunes Store and apps in the same manner as those words are used, and understood, by the hundreds of millions of people throughout the world that speak English," the lawsuit reads. "Rather, the ugly truth is that Defendant does not own all of the Digital Content it purports to sell."

The complaint goes on to claim that a retailer like Best Buy or Target can't enter a customer's home and remove a piece of physical media. It uses this example as an argument against Apple or other tech companies reserving the right to remove digitally purchased content.

It also takes issue with the fact that Apple sells digital licenses to content for as much — or more — than similar retailing pricing for physical media in a store.

"Though some consumers may get lucky and never lose access to any of their paid-for media, others may one day find that their Digital Content is now gone forever," the lawsuit says. "Regardless, all consumers have overpaid for the Digital Content because they are not in fact owners of the Digital Content as represented by Defendant, despite having paid the amount of consideration typically tendered to 'Buy' the product."

This is not the first lawsuit to make a similar claim. Back in April, another class action complaint filed in a California court also alleged that the "buy" and "purchase" options on Apple services were misleading. Amazon too is facing a lawsuit along the same lines.

Apple has been accused of removing "owned" user content in the past. In previous cases, it has been either a technical or licensing issue, and generally resolved quickly.

Furthermore, Apple allows downloads of media other than 4K movies, to a Mac or iPhone. Should licenses expire for content, the downloaded content will still play.

ITunes Class Action - License Versus Purchase by Mike Wuerthele on Scribd



19 Comments

adbe 7 Years · 30 comments

This case is going nowhere.  Apple are clear that you need to download your media to maintain a permanent copy, and contra to what this lawsuit insinuates, Apple obviously *does not* delete songs downloaded to local hard drives. 

melgross 20 Years · 33624 comments

As much as I hate to say it, I can’t really disagree with this one. I’ve bought books that no longer work, because they were 32 bits. A great Ansel Adams book, and that one really annoyed me. Most of these books were written as apps which was very common a few years ago. Some still are, I think. Almost all have disappeared. I had a couple dozen. As we all know with media, particularly books, popularity varies greatly. If not enough are sold, the developer abandons them, much as publishers stop publishing them. But at least the paper copy doesn’t disappear.

there are other reasons as well. A copyright may no longer allow a region, for example. There needs to be a way these things are grandfathered in, including something that theoretically won’t work. Somehow, these things need to be in some universal wrapper so they can be used in perpetuity.

jpellino 18 Years · 707 comments

You are buying a license.  We often forgot that because we were handed a vinyl record, or a tape, or a CD or an electronic file for our electronic player.  Those who never used physical media skipped that part.  None of this is new, and is older than we think:  I have an Edison "Standard" blue amberol cylinder, and it still amazes me that this is on the back from 1916:  
THIS RECORD IS SOLD UPON THE CONDITION THAT IT SHALL NOT BE RE-SOLD TO OR AY ANY UNAUTHORIZED DEALER OR USED FOR DUPLICATION, AND THAT IT SHALL NOT BE SOLD, OR OFFERED FOR SALE, BY THE ORIGINAL, OR ANY SUBSEQUENT PURCHASER (EXCEPT BY AN AUTHORIZED JOBBER OR FACTOR TO AN AUTHORIZED RETAIL DEALER) FOR LESS THAN 35 CENTS IN THE UNITED STATES, NOR IN OTHER COUNTRIES FOR LESS THAN THE PRICE GIVEN IN THE CURRENT EDISON CATALOGUES OF THE COUNTRY IN WHICH IT IS SOLD: UPON ANY BREACH OF SAID CONDITION THE LICENSE TO USE AND VEND THIS 

lkrupp 19 Years · 10521 comments

jpellino said:
You are buying a license.  We often forgot that because we were handed a vinyl record, or a tape, or a CD or an electronic file for our electronic player.  Those who never used physical media skipped that part.  None of this is new, and is older than we think:  I have an Edison "Standard" blue amberol cylinder, and it still amazes me that this is on the back from 1916:  
THIS RECORD IS SOLD UPON THE CONDITION THAT IT SHALL NOT BE RE-SOLD TO OR AY ANY UNAUTHORIZED DEALER OR USED FOR DUPLICATION, AND THAT IT SHALL NOT BE SOLD, OR OFFERED FOR SALE, BY THE ORIGINAL, OR ANY SUBSEQUENT PURCHASER (EXCEPT BY AN AUTHORIZED JOBBER OR FACTOR TO AN AUTHORIZED RETAIL DEALER) FOR LESS THAN 35 CENTS IN THE UNITED STATES, NOR IN OTHER COUNTRIES FOR LESS THAN THE PRICE GIVEN IN THE CURRENT EDISON CATALOGUES OF THE COUNTRY IN WHICH IT IS SOLD: UPON ANY BREACH OF SAID CONDITION THE LICENSE TO USE AND VEND THIS 

This mantra of “I bought it. it’s mine and I can do whatever I want with it” does not apply to software or copyrighted material. The gist of these lawsuits is the use of the term ‘buy’. What does that mean in terms of copyrighted electronic media. If you ‘bought’ a physical DVD/CD it would be impossible for the copyright holder to cancel the license and demand that you return the physical disc. That’s laughable. But what about a file you ‘bought’ that is stored on an Apple server?

I don’t know how far these lawsuits will go but it’s time for all the companies providing streaming music or video to stop using the term ‘buy’. Make it perfectly clear you are only ‘buying' a limited license that can be revoked by the copyright owner. 

Japhey 6 Years · 1772 comments

jpellino said:
You are buying a license.  We often forgot that because we were handed a vinyl record, or a tape, or a CD or an electronic file for our electronic player.  Those who never used physical media skipped that part.  None of this is new, and is older than we think:  I have an Edison "Standard" blue amberol cylinder, and it still amazes me that this is on the back from 1916:  
THIS RECORD IS SOLD UPON THE CONDITION THAT IT SHALL NOT BE RE-SOLD TO OR AY ANY UNAUTHORIZED DEALER OR USED FOR DUPLICATION, AND THAT IT SHALL NOT BE SOLD, OR OFFERED FOR SALE, BY THE ORIGINAL, OR ANY SUBSEQUENT PURCHASER (EXCEPT BY AN AUTHORIZED JOBBER OR FACTOR TO AN AUTHORIZED RETAIL DEALER) FOR LESS THAN 35 CENTS IN THE UNITED STATES, NOR IN OTHER COUNTRIES FOR LESS THAN THE PRICE GIVEN IN THE CURRENT EDISON CATALOGUES OF THE COUNTRY IN WHICH IT IS SOLD: UPON ANY BREACH OF SAID CONDITION THE LICENSE TO USE AND VEND THIS 

Did you use Live Photo to copy this text?