Apple prepares to dole out pay raises to many U.S. retail employees

As the labor market continues to tighten, Apple will provide raises to employees in hopes of retaining its retail location workers.

This week, Apple began holding store briefings and individual meetings with employees as the Cupertino tech giant prepares to increase the pay of its retail employees.

Salespeople, Genius Bar technical support, and some senior hourly workers will receive a bump in their pay starting this month. The raises will range from 2% to 10%, depending on the store location and role.

According to Bloomberg, the increases are catered to those who worked in Apple retail settings prior to the onset of the COVID-19 pandemic. The goal is to better align veteran staff with recent hires. The increases do not apply to all employees, and not all stores have been notified of changes.

Apple has also planned to significantly increase benefits for Apple Store employees starting in April. The company plans to add sick days and vacation days to retain employees.

In December, it was reported that hourly workers in Apple's retail stores and the company's support call centers have revealed how poor conditions have led to struggles to pay rent — and even to suicide.

13 Comments

iOS_Guy80 898 comments · 5 Years

About 2 years ago

Kudos certainly and well deserved wage increases for store employees. I have always had a great experience in the Apple stores no matter where I have traveled.

h4y3s 85 comments · 9 Years

This is an insult. You are lucky to be getting $25/hour after 10 years. And the skill, knowledge and people handling abilities are amazing. Tim, double the wages! Attract the real stars. Promote to corporate. Do the right thing.

emig647 2446 comments · 20 Years

I know in person retail is dying. I wonder how thin the margins are for the stores. I read on another article it was $21->$24 / hr which is a 14% increase. Unfortunately that is still tough to live off of.

Would be interesting to know how that impacts some of the lesser utilized stores. I like the idea of having some of the jobs there at higher amounts (not just a few dollars more). Give them something to shoot for and grow into.

GeorgeBMac 11421 comments · 8 Years

h4y3s said:

This is an insult. You are lucky to be getting $25/hour after 10 years. And the skill, knowledge and people handling abilities are amazing. Tim, double the wages! Attract the real stars. Promote to corporate. Do the right thing.

Yes, I agree.
These people are the face of the company. When an existing or potential customer has a question or problem, these are the people who can make Apple look either really good or really bad.

While money alone cannot buy loyalty or expertise, these "resources" (to play off of a debate in another thread) need to be supported as much as possible in every way.

ronn 684 comments · 20 Years

A lot of these benefits should have been given to employees years ago. Apple can afford to be generous with staff that are the face of the company. And 2%? Wow!! :#