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New iPad Air 'Election' ad demonstrates creative power of iPadOS

A new promo for the iPad Air 5 follows students vying to become class president, and how the device helps their campaigns.

In what resembles a minute-long equivalent to the "Underdogs" videos, the new "Election" promo shows rivals "Emma" and "Max" designing their campaign posters.

To a soundtrack of "This Town Ain't Big Enough for Both of Us," by Sparks, the rivals race to outdo each other with poster designs, as the school shares election updates over notifications.

Apple's iPad Air 5 is on sale from March 18, 2022. First reviews agree that it is a tremendous update, but also question where Apple is going with its competing iPad Pro line.

Watch the Latest from AppleInsider TV



5 Comments

chasm 11 Years · 3679 comments

 First reviews agree

 that it is a tremendous update, but also question where Apple is going with its competing 
iPad Pro
 line.”

Seems pretty obvious to me that the 11-inch iPad Pro is not much longer for this world.

techrider 13 Years · 102 comments

So an election is won by the most popular messaging, not by the best ideas on how to make the school better for the student body. iPad is powerful - love mine, but this cute ad feels like it condones the very form of politics that is eroding society.

2 Likes · 0 Dislikes
urahara 14 Years · 733 comments

techrider said:
So an election is won by the most popular messaging, not by the best ideas on how to make the school better for the student body. iPad is powerful - love mine, but this cute ad feels like it condones the very form of politics that is eroding society.

It has always been that way. Best ideas do not win, but most popular do. 

Meritocracy would have been the best. Only if it wouldn’t have been too personal and emotional (and political) in our culture. 

2 Likes · 0 Dislikes
fred1 12 Years · 1147 comments

techrider said:
So an election is won by the most popular messaging, not by the best ideas on how to make the school better for the student body. iPad is powerful - love mine, but this cute ad feels like it condones the very form of politics that is eroding society.

But you still have to love elections for making people think they have a say and that “their” elected representatives actually make decisions based on what their constituents want. 

2 Likes · 0 Dislikes
ashdchristie 3 Years · 1 comment

Does anyone know what the app is that the kids are using to make their designs? Thanks!