Mike Peterson
In 2021, Apple ranked third in gaming revenue amongst global public companies, just behind Sony and ahead of Microsoft.
The iPhone maker pulled in an estimated $15.3 billion in total games revenue throughout 2021, an increase of 17.7% year-over-year, according to analysts at NewZoo.
In first place was Tencent, a Chinese company that owns titles such as "League of Legends" and "PUBG Mobile." The company earned $32.2 billion in 2021, 9.9% higher than the previous year. Sony took second place with $18.2 billion in revenue, though that represented a 2.3% decline year-over-year.
Alongside Google, Apple is one of the largest platform holders for mobile gaming. While Apple has its own gaming service, the vast majority of its gaming revenue is undoubtedly sourced from third-party games on the App Store.
Both Apple and Google take between a 15% and 30% cut of app and in-app purchases on the platform.
The report notes that hardware-centric provides like Microsoft, Sony, and Nintendo did not grow as much as expected. Pressures on the supply chain hampered all three.
However it also says that big mergers and consolidations will impact the 2022 calendar should everything come to fruition. Sony has recently acquired Destiny developer Bungie, and Microsoft is purchasing Activision/Blizzard.
This is not the first time that Apple has outpaced traditional gaming companies. In 2019, the Cupertino tech giant was said to have earned more from gaming than Nintendo, Microsoft, Activision-Blizzard, and Sony combined.
Apple does not break out revenue by individual app categories in its overall Services revenue. However, gaming is known to be a massive revenue driver for the company's Services segment.
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6 Comments
Now we know the real reason Microsoft spent so much for Bizzard. Apple’s with its lack of focus on gaming was beating their 20 years of “real” gaming focus and efforts to lock Apple out of it. The Addition of Blizzard puts them at number two instead of Apple. At least on paper. They paid 10 years worth of its revenue which is likely 20+ years to recoup via its profit.
Bit sad that only two of the top eight are proper games companies.
Also weird that Sony are dropping when they seem to be doing really well. I guess they may be more exposed to hardware shortages than the others.
Just goes to show there are a lot more casual gamers than any other group.
That’s amazing since Apple Arcade lacks killer games.