Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

Apple must face UK complaint that its App Store commission is unfair

Apple will face a full trial in the U.K. over claims that it violated competition regulations by overcharging people on the App Store through its commission rate.

The London-based Competition Appeal Tribunal refused an attempt by Apple to limit or toss out a class-action complaint that was filed in 2021. Dr. Rachael Kent, a digital economy specialist and lecturer, is leading the action.

Kent praised the decision in a statement to The Daily Mail.

"I applaud the Competition Appeal Tribunal for this clear and well-thought-out decision," she said. A claim of this magnitude is always going to be heavily defended. The anti-competitive practices that we are alleging against Apple go to the heart of Apple's business strategy, and with its almost unlimited resources, it will always make this a challenging fight."

According to Dr. Kent's complaint, Apple's 30% commission on app and in-app purchases is unfair. Additionally, she argues that Apple's cut has forced developers to raise prices and push the cost to consumers.

At a court hearing in May, Apple attempted to argue against Kent's claim that the 30% cut is unfair and excessive on the basis that she had applied the wrong legal test. The tribunal, however, dismissed all of Apple's arguments.

"We do not accept Apple's argument that the pleadings disclose a legal error or defective approach, either in relation to the correct legal test for the abuse or for the consideration of economic value in that exercise," Tribunal chairman Ben Tidswell said.

This is not the first time that Apple has faced criticism for its 30% cut of App Store purchases. The company's commission rate, which was a standard among most app stores, has attracted opposition from lawmakers, developers, and others. Most famously, Epic Games launched a full-scale campaign and lawsuit against Apple because of it.

Apple has since offered alternative commission rates, including a reduced 15% commission for developers making less than $1 million in sales from the App Store.



44 Comments

rob53 13 Years · 3313 comments

Found some articles about the English court not allowing Apple, or Google, to see who's funding the PCR group. This means it could be all kinds of competitors. As for this unfair commission, 30% is not that uncommon for all sorts of businesses. 

Anilu_777 8 Years · 579 comments

I wonder how many developers actually pay 30% and is Google also under the microscope for its 30% fee? 🤔 

davidw 17 Years · 2119 comments

Anilu_777 said:
I wonder how many developers actually pay 30% and is Google also under the microscope for its 30% fee? 🤔 

The developers for over 90% of the apps in both app stores, pays 0% commission because their apps are free. This would not be the case if Apple or Google charged a set fee per downloaded app, rather than a commission. 

3% of the biggest developers are responsible for over 95% of app stores revenues. Most from IAP from games that are a free app in the app stores. Consumers are not forced to spend any money on IAP, in order to play the games. And for the most part, these game developers are not complaining about the 30% commission they also have to pay Microsoft, Sony, Nintendo or Steam, to be in their stores. And they are not flocking in masses to be in the Epic Game Store, where they would only pay a 12% commission.    

docbburk 7 Years · 109 comments

It's funny how apple's commission is the industry standard, yet, the ilk of Epic and I'm sure Samsung and other competitors are behind most of the push to make Apple charge less.  They were right when they said congress should have to wear fire suits like mascara drivers with all their "sponsors" listed on their suits. 

kimberly 10 Years · 434 comments

davidw said:
Anilu_777 said:
I wonder how many developers actually pay 30% and is Google also under the microscope for its 30% fee? 🤔 
The developers for over 90% of the apps in both app stores, pays 0% commission because their apps are free. This would not be the case if Apple or Google charged a set fee per downloaded app, rather than a commission. 

3% of the biggest developers are responsible for over 95% of app stores revenues. Most from IAP from games that are a free app in the app stores. Consumers are not forced to spend any money on IAP, in order to play the games. And for the most part, these game developers are not complaining about the 30% commission they also have to pay Microsoft, Sony, Nintendo or Steam, to be in their stores. And they are not flocking in masses to be in the Epic Game Store, where they would only pay a 12% commission.    

If you make a statement e.g. "3% of the biggest developers are responsible for over 95% of app stores revenues." to support an argument, then a reference is required.