Apple to hike App Store prices in Europe and other countries in October

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Apple has informed developers that it will soon raise App Store prices in several countries, including all countries that use the euro.

However, Europe isn't the only place prices will rise. Apple also notes that prices will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, and Vietnam.

The changes are set to take place as early as October 5, 2022, and will include the prices of apps and in-app purchases but exclude auto-renewable subscriptions.

The note includes a section explaining changes specific to Vietnam.

"In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively."

When the price increase happens, Apple will update the Pricing and Availability section of My Apps. Developers will be able to change the price of their apps and in-app purchases if they see fit.

Apple recently began contacting developers to encourage them to purchase ad space in the App Store because of an imminent expansion of slots.