Apple boasts iPad Pro packaging is 99% made from sustainable forests

The new iPad Pro comes in packaging that is almost entirely fiber-based, and is completely biodegradeable, says Apple's Lisa Jackson.

Back in 2015, Apple partnered with The Conservation Fund to buy over 36,000 acres of vulnerable forestland in Maine and North Carolina. That, and subsequent efforts, were specifically in order to sustainably create materials that could be used for product packaging, and so cut down on plastic use.

We're working to remove all plastic from our packaging by 2025. That's why the new iPad Pro has 99% fiber-based packaging, which comes from sustainable forests and is 100% biodegradable. https://t.co/97bKH2xs4S
— Lisa P. Jackson (@lisapjackson) October 26, 2022

Now Lisa Jackson, Apple's Vice President of Environment, Policy, and Social Initiatives has revealed how far the plans have come with the packaging for the new iPad Pro.

Jackson did not say what the percentage of fibre-based packing is used for the new 10th-generation iPad, if any. She has previously outlined Apple's overall efforts for sustainability, however.

12 Comments

beowulfschmidt 13 Years · 2370 comments

About 2 years ago

36,000 acres is about 56 square miles. That's about 20ish% smaller than the District of Columbia. That seems like a somewhat significant area to just buy.

alexjenn 4 Years · 17 comments

That's why the iPad Pro is too expensive, I guess.

3 Likes · 0 Dislikes

DAalseth 7 Years · 3082 comments

I guess I’d like to know more about what they’re doing. Buying vulnerable forests is great but it sounds like they then cut them down to make boxes, which isn’t really preserving them. That can’t be right, I’d just like to know what they are doing. For starters, just what do they mean by vulnerable forestland?

2 Likes · 0 Dislikes

lkrupp 20 Years · 10521 comments

alexjenn said:

That's why the iPad Pro is too expensive, I guess.

Class envy?

DAalseth said:

I guess I’d like to know more about what they’re doing. Buying vulnerable forests is great but it sounds like they then cut them down to make boxes, which isn’t really preserving them. That can’t be right, I’d just like to know what they are doing. For starters, just what do they mean by vulnerable forestland?

Have you looked up the word “sustainable” yet? Do some research into how sustainable forest management works. It doesn’t mean leave everything untouched. Part of it means harvest sections and replant, rotate, sustain. We’re not talking preserving old growth here. Just saying.