William Gallagher
Twitter is to change its verification system into a revenue stream, with CEO Elon Musk reportedly saying he'll fire staff if it isn't implemented quickly.
Currently, Twitter has a verification system that means celebrities and people of public interest can go through a process that confirms their identity. At the same time, it also has a $4.99/month subscription called Twitter Blue, which affords some small extra customization to the service.
Now according to The Verge, the new owner of Twitter is reportedly planning to increase the cost of Twitter Blue to $19.99, and add in verification to its list of features. It's not clear whether verification would continue to use the same process as before, or whether it will be that anyone paying the $20 can have a verified icon on their Twitter feed.
The whole verification process is being revamped right now
— Elon Musk (@elonmusk) October 30, 2022
Reportedly, once the revamped feature is in place, existing verified users will have 90 days to start paying the $20, or they will lose their verification status.
Twitter has not announced this feature, but according to The Verge, engineers were briefed on October 31, 2022. They were told to implement the change by November 7 - or be fired.
Separately, the Washington Post reports that Musk and colleagues spent October 31 planning a first round of layoffs. Reportedly, the layoffs will affect 25% of Twitter staff.
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34 Comments
They should all quit.
Never used Twitter but it looks like Elon is trying to shut it down so he can take a huge tax loss. Wouldn't bother me one bit if it's gone.
Twitter is going the way of tumblr. You can’t run a successful business through intimidation. At least not for very long.
Elon is using best practices for turning billions into millions
Classy guy, because intimidation always works so well.