William Gallagher
Positing that Apple always makes iPhone users wait for useful features, Samsung has a new ad that tells people to come over to its Android phones.
Samsung is continuing its long run of mocking Apple for the iPhone 14, for removing power adapters, and so on. For once, however, this new ad is unlikely to have to be pulled after Samsung later copies Apple exactly.
In an ad called "On the Fence," a smartphone user climbs atop an actual fence, which divides an Apple Store-like environment from a barely-seen paradise of trees and nature.
Another Apple user is shown drawn to the fence climber's report of folding phones on the "other side," and an Apple Genius-like person pressing her back.
"You don't want to leave," says the Genius-like man. "We're waiting for all that to come over here."
When asked why users have to wait, he explains: "Because that's what we do. We wait."
"Time to get off the fence," concludes the ad. "A Galaxy awaits you." Although, curiously, the first smartphone user does not then get off the fence.
Charles Martin
Wesley Hilliard
Marko Zivkovic
Malcolm Owen
Andrew Orr
Christine McKee
14 Comments
It’s Android
It’s Samsung
How about no.
Oh, ha ha. So clever.
Oh Sammy, your customers would still be using Blackberry clones if it weren't for the iPhone. Just accept the fact that you're a company which makes everything under the sun for the crowd which wants a cheaper version of existing products. It's certainly not a bad place to be.
Really, I don’t get what’s so special about a phone with a crease running down the middle of the screen. A thick phone that you have to unfold, putting wear on the screen and the ribbon cable (yeah, there’s one inside), and for what? So you can have something that will mysteriously break and have to replace in a few years?
I hope Apple never makes a foldable, because it will just be a Samsung manufactured screen. Foldable screens for smartphones just seem so gimmicky. For me to change my mind on this, the foldable must be presented as a solution to a problem. Right now, it’s a solution to a problem that doesn’t exist.