Samsung mocks Apple with new 'On the Fence' ad

Positing that Apple always makes iPhone users wait for useful features, Samsung has a new ad that tells people to come over to its Android phones.

Samsung is continuing its long run of mocking Apple for the iPhone 14, for removing power adapters, and so on. For once, however, this new ad is unlikely to have to be pulled after Samsung later copies Apple exactly.

In an ad called "On the Fence," a smartphone user climbs atop an actual fence, which divides an Apple Store-like environment from a barely-seen paradise of trees and nature.

Another Apple user is shown drawn to the fence climber's report of folding phones on the "other side," and an Apple Genius-like person pressing her back.

"You don't want to leave," says the Genius-like man. "We're waiting for all that to come over here."

When asked why users have to wait, he explains: "Because that's what we do. We wait."

"Time to get off the fence," concludes the ad. "A Galaxy awaits you." Although, curiously, the first smartphone user does not then get off the fence.

14 Comments

DAalseth 3066 comments · 6 Years

About 2 years ago

It’s Android
It’s Samsung

How about no.

SleepDoc 1 comment · 3 Years

Oh, ha ha. So clever.

This reminds me of the Coke /Pepsi wars of the 80’s and 90’s. Pepsi made the better ads, but Coke made the more popular product. And that’s all that matters.

Btw, I don’t know anyone buying a Samsung bc of folding phones, and right now, the iPhone 14 has the best camera, according to some experts. All the android users I know are either Apple haters, or that was what they could afford, or that’s what their job gave them.

I can’t wait for Samsung announcement of their next “iPhone killer”. Lol. Keep dreaming.

auxio 2766 comments · 19 Years

Oh Sammy, your customers would still be using Blackberry clones if it weren't for the iPhone. Just accept the fact that you're a company which makes everything under the sun for the crowd which wants a cheaper version of existing products. It's certainly not a bad place to be.

rpelleti 4 comments · 2 Years

Really, I don’t get what’s so special about a phone with a crease running down the middle of the screen. A thick phone that you have to unfold, putting wear on the screen and the ribbon cable (yeah, there’s one inside), and for what? So you can have something that will mysteriously break and have to replace in a few years?

I hope Apple never makes a foldable, because it will just be a Samsung manufactured screen. Foldable screens for smartphones just seem so gimmicky. For me to change my mind on this, the foldable must be presented as a solution to a problem. Right now, it’s a solution to a problem that doesn’t exist.

eightzero 3148 comments · 14 Years

rpelleti said:

Really, I don’t get what’s so special about a phone with a crease running down the middle of the screen. A thick phone that you have to unfold, putting wear on the screen and the ribbon cable (yeah, there’s one inside), and for what? So you can have something that will mysteriously break and have to replace in a few years?

I hope Apple never makes a foldable, because it will just be a Samsung manufactured screen. Foldable screens for smartphones just seem so gimmicky. For me to change my mind on this, the foldable must be presented as a solution to a problem. Right now, it’s a solution to a problem that doesn’t exist.

You know, I did need to nod to the sammy commercial that showed their foldable thingy being used to set it up for a selfie from a ways away, showing iPhones falling over trying to do that. Clever depiction of a "feature" their product has.

That said, I don't want one.