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Apple building new ad network for live television

Apple continues to expand its advertising network as it begins setting up framework to run ads during Major League Soccer games.

As part of a larger advertising push, Apple is preparing to create new advertising opportunities during next year's soccer games and related shows.

According to Bloomberg, Apple is talking with advertising partners and MLS sponsors. Apple is planning to run ads across all three tiers of the partnership, including the dedicated package, Apple TV+ subscriptions, and the free Apple TV app.

Apple signed a 10-year deal to air MLS games. The partnership between Apple and MLS will allow fans to watch every match without local blackouts or a TV subscription bundle.

Apple is expanding advertising in other places, too.

Apple Maps may begin showing ads to users as early as 2023.

Apple recently rolled out new advertising slots within its App Store.



7 Comments

darbus69 10 Years · 76 comments

APPLE, Live TV PLEASE…

1 Like · 0 Dislikes
Anilu_777 9 Years · 586 comments

No ads pushing notifications over location indicators of local businesses!! I just want to know what’s there - not what people have paid to be presented. 

1 Like · 0 Dislikes
InspiredCode 9 Years · 406 comments

At least sports is a area that can be tastefully monetized with ads. Even sports betting ads would be fine!

entropys 14 Years · 4349 comments

Pay for the service, then get ads anyway. I really, really hate that.
I pay so I don’t get ads.

4 Likes · 0 Dislikes
lkrupp 20 Years · 10521 comments

darbus69 said:
APPLE, Live TV PLEASE…

If you mean like Sling, Direct TV or any of the other streaming services, I personally doubt it.