AppleInsider may earn an affiliate commission on purchases made through links on our site.
A man carrying his purchase of 300 iPhones was robbed and assaulted near the Apple Store on Manhattan's Fifth Avenue, losing $95,000 worth of merchandise.
According to the New York Police Department, the attack occurred early Monday morning. The 27-year-old victim was targeted shortly after leaving the Apple Store with his goods.
Around 1:45 AM, a store employee put the 300 iPhone 13 boxes into three large bags, that were handed over to the man. Shortly after returning to his car, another vehicle pulled up and two men demanded the bags.
The victim fought back, but was punched in the face. The attackers managed to steal one of the iPhone-filled bags before driving away.
The bag contained 125 iPhones worth approximately $95,000, according to police. As to why he had so many iPhones in his possession, the victim regularly makes large purchases from Apple to resell through his small business, and that was part of his order.
The man wasn't gravely injured and refused medical attention at the scene.
Apple's store on Fifth Avenue is open 24 hours a day and can facilitate purchases at odd hours. It is likely that the early-morning activity was to avoid shifting such a high value of order in view of the general public, which would make the man more of a target for theft.
The investigation is ongoing, and the NYPD has yet to release a description of the suspects or their vehicle, according to Audacy on Tuesday.