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Apple could cancel MLS deal very early if it's not a hit

Apple TV+ has only just begun its decade-long arrangement to cover Major League Soccer, but it appears that the deal allows Apple to walk away at any time if it isn't a success.

The deal between MLS and Apple is set to run for 10 years, and it's already seeing Apple TV+ working to revamp how soccer is covered on TV. Plus Apple is promoting the US service worldwide with its new MLS Season Pass, and it's reportedly even revamping how advertising deals work with the service.

A new report in The Athletic, however, claims that multiple sources familiar with the deal, are saying that there is an "opt-out" clause. Broadly, the clause would mean Apple could drop the deal entirely if the league does not drive some certain number of subscribers to Apple TV+ within some specific timeframe.

There are no further details and not even rumors of what the subscriber numbers or timeframe could be.

Don Garber, MLS commissioner declined to confirm or deny the report in an interview with the publication.

"We've never talked about what the specific terms (of the agreement) are," he said, "and we're not going to talk about it now."

"It's a 10-year partnership," he continued. "We're both very, very committed to that... I am wholeheartedly convinced that this company and our league are going to be together for a very long time."

Apple has not commented on the report.



15 Comments

williamh 1048 comments · 13 Years

I got a free 1-year subscription through T-Mobile Tuesdays so Apple is definitely trying to make it work.  I took the 1-year because it was free - I don't know if I will watch any matches at all but I probably will.  To be honest, UK matches interest me more and I don't tend to watch them.  There's no chance I will pay after the year.

Skeptical 183 comments · 8 Years

Well duh.., why would the dump money into a failing endeavor. You really felt the need to report the obvious?

robaba 228 comments · 4 Years

Skeptical said:
Well duh.., why would the dump money into a failing endeavor. You really felt the need to report the obvious?

These deals are usually iron clad.  I’ve never heard of a deal of this spurt having an escape clause one partner can fire up “any time it’s wants.” Being the first of its kind makes it news.

duh

lkrupp 10521 comments · 19 Years

I simply don’t believe there’s an opt-out clause. Period.

creek0512 111 comments · 12 Years

robaba said:
Skeptical said:
Well duh.., why would the dump money into a failing endeavor. You really felt the need to report the obvious?
These deals are usually iron clad.  I’ve never heard of a deal of this spurt having an escape clause one partner can fire up “any time it’s wants.” Being the first of its kind makes it news.

duh

Apple has multiple opt-out clauses in its deal with MLB for Friday Night Baseball.