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Is Apple about to announce a 'Broadcast' App?

'Broadcasts' denied for Apple name collision

Last updated

Apple has just denied an update to years-old internet radio and live streaming app "Broadcasts," based on a name-likeness rule that is used to prevent developers from copying Apple app names.

Longtime developer, code sleuth, and Apple commentator Steve Troughton-Smith has just been denied a routine update to a Mac version of his app, "Broadcasts." The app is more than two years old, according to the App Store listing, and it hasn't encountered a naming issue before.

On Monday, the developer received a notice that the macOS version of his app was denied after review for invalid binary. The specific issue number Apple provided was ITMS-90129.

Apple listed the issue as "The bundle uses a bundle name or display name that is already taken." However, that code is nearly always used when a submitted app comes too close to an Apple app name.

Apps have had this happen before, and it is a regular occurrence since Apple tends to choose single-word names that describe exactly what the app is for. Apple's Home, Messages, Contacts, and Calendar apps are good examples of this naming convention.

"Broadcasts" is a utility that enables users to listen to internet-hosted radio shows and compatible live streams. Among the Apple fan community, it is also popularly used to live stream podcasts like those from Relay.fm.

AppleInsider reached out to Apple and Steve Troughton-Smith for comment. Apple hasn't provided a response.

Steve Troughton-Smith shared with us that this whole thing could be a bug, but he's resubmitted the app for review in the meantime.

There are a handful of obvious reasons why Apple would release an app called "Broadcast." It could be used for Apple TV+ sports-related broadcasts or act as a dedicated app for streaming Apple Music Radio.

Another possible explanation is that Apple's app review team denied the app by mistake — which has been known to occur. The iOS version of "Broadcasts" is still being reviewed, and if it is denied for the same reason, it might indicate an impending Apple app.

Update: Apple has approved the "Broadcast" app update after resubmitting it. No additional reasoning behind the initial denial or later approval was provided.



20 Comments

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davidmalcolm 9 Years · 404 comments

Is nobody going to point out that the app icon looks a lot like the podcasts app? It was probably somebody being over zealous. 

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chutzpah 1 Year · 392 comments

Dick move if true.  Apple should be the one to find a different name.

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AppleZulu 8 Years · 2208 comments

Boy, howdy, that's a lot of conjecture. 

Apple's podcast app is called "Apple Podcasts." If they wanted to create their own broadcasts app, they could just as easily call it "Apple Broadcasts." Searching the app store for the term "podcasts" yields, among others, a "Podcasts App," and a "Podcast Player App," which would lead one to think that Apple probably isn't taking away this guy's app name just to use it. They could create an "Apple Broadcasts" app with few problems.

I get that this is a rumor site, but surely we're basing our predictions about things on more than this.

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Wesley Hilliard 4 Years · 264 comments

AppleZulu said:

I get that this is a rumor site, but surely we're basing our predictions about things on more than this.

This wasn't a prediction. Just news. This has happened before and could easily happen again. While App Store search might return similar results to Apple's naming, none are just "Podcasts." A similar thing happened to Home+, and the developer had to fight to keep the name.


The same could be happening here, and we pointed out that this could also just be a mistake by Apple in the article. No one said this is happening. But, there is also the possibility that App Review just accidentally revealed an upcoming app or project from Apple. Is that not enough to point it out to our readers, even if it is tenuous, as we've pointed out?

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Stabitha_Christie 3 Years · 582 comments

AppleZulu said:

I get that this is a rumor site, but surely we're basing our predictions about things on more than this.
This wasn't a prediction. Just news. This has happened before and could easily happen again. While App Store search might return similar results to Apple's naming, none are just "Podcasts." A similar thing happened to Home+, and the developer had to fight to keep the name.
The same could be happening here, and we pointed out that this could also just be a mistake by Apple in the article. No one said this is happening. But, there is also the possibility that App Review just accidentally revealed an upcoming app or project from Apple. Is that not enough to point it out to our readers, even if it is tenuous, as we've pointed out?

No, it's not "just news", the title of the article is "Is Apple about to announce a 'Broadcast' App?". If you were reporting "just news" the title would be "Broadcast App update rejected by Apple". Of course that is a touch on the boring side so y'all spiced it up by making it sound like Apple could be launching a new app despite any actual evidence. It's straight up clickbait in the form of conjecture. At least be honest about what you are doing.