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Apple TV+ gains UK subscribers as Netflix, Disney+ dip

New figures from the UK's television ratings service says while most other streaming services saw small declines, Apple TV+ had a slight growth in the country.

In June 2022, the UK's Broadcasters' Audience Research Board (BARB) put the number of UK homes with access to streaming services at 19.57 million. Now the latest BARB figures show that overall streaming access has declined to 19.08 million homes.

Surveying the change in streaming access between Q4 2022 and Q1 2023, BARB says that only Apple TV+ and UK-only NOW TV avoided a decline.

Apple TV+ added 13% more households, rising from 1.69 million in Q4 2022, to 1.91 million in Q1 2023. NOW rose 8% in the same period to reach 2.03 million.

In comparison, Netflix dropped 1.1% to 16.96 million homes. Some 12.9 million households had access to Amazon Prime in the quarter, which is a drop of 1.7%. Then Disney+ declined 1.9% to 7.14 million homes.

BARB's methodology is not clear — it isn't known, for instance, whether the definition of access to a streaming service means either watching or paying for it. An extended free trial of Apple TV+ access is still given to customers buying devices such as iPhones, for instance.

Similarly, while the listed streamers are presumably the most popular in the UK, there are several others that have not been listed. Those include Paramount+, BritBox, plus the high-profile Sky and new ITVX.