Amazon Prime Day is July 11 & 12 — with new invitation deals

Amazon has officially announced that its annual Prime Day shopping event will be for 48 hours from Tuesday, July 11, 2023, and introduces a new invitation-only extra.

The retail giant has announced its 2023 Prime Day dates, and says "in the US, members can shop more deals on small business products than ever before."

The shopping event will start at 3am ET on Tuesday, 11 July 2023, and conclude at the end of Wednesday, July 12, 2023.

As ever, regular discounts will launch every 30 minutes, and there are already deals that have been opened early. This year, though, Amazon is adding a new Invite-Only series of deals.

"Prime members can request an invitation to score some of Prime Day's best deals that are expected to sell out," says the company in a statement. "Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price."

It's not clear how Amazon will determine "members who are selected." However, as with all Prime Day deals, buyers must be members of Amazon Prime — although even the trial membership counts.

Beyond that, Prime members will be able to register interest in the invite-only deals.

Prime Day is typically a good time of year to buy Apple products, and other devices. However, note that just because there is an Apple deal on Prime Day, it may not be the lowest price or the best deal.

How to get the best Prime Day deals

• You have to be an Amazon Prime member to participate in the event, but the company is offering a free trial to new customers that you can take advantage of.
• Don't just look on Amazon. Other retailers like Walmart, Target, and Best Buy will often run their own sales to compete with the online juggernaut's event.
• Some of the best deals on Apple products are often at third-party retailers, rather than on Amazon itself.
• Download the Amazon app on your iPhone. It'll allow you to see upcoming deals before they're active and get notifications about deals that just went live
• Know what something costs beforehand. If you have your eye on something specific, be sure to note the price before Prime Day to see how good of an actual deal you're getting during the event. Readers can find the best prices on Apple products in the AppleInsider Price Guide.