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Google says a joint Bluetooth tracker misuse standard is waiting on Apple

An AirTag won't track anybody, if the battery is removed.

Last updated

An interoperable Bluetooth tracker abuse prevention system was expected to roll out by the end of 2023, and a post from Google on Thursday seemingly points the finger at Apple as to why it hasn't arrived yet.

A new "Find My Device Network" was proposed earlier in 2023, and a joint standard draft has already been released. However, Google says that it is waiting on Apple for the roll-out of a wider system.

"At this time we've made the decision to hold the rollout of the Find My Device network until Apple has implemented protections for iOS," Google said in a post.

Given that the spec is supposed to remain open for comment and addition through mid-August, it's not clear why Google has chosen to single out Apple in this particular manner.

Interoperability between Bluetooth trackers is coming, but when is the question

On May 2, 2023, Apple and Google jointly submitted a proposed industry specification for what will be part of Google's "Find My Device Network." That standard will eventually allow Bluetooth location tracking devices to be compatible with unauthorized tracking detection systems and alerts across both iOS and Android.

Tracking devices rely on specific device ecosystems to work, such as iPhones and the Find My network for AirTag. However, notifications are also device-dependent, so iPhone users will see anti-stalking notifications if an extra AirTag is in their bag, but an Android device wouldn't, other than occasional beeps from the AirTag itself.

The standard is intended to make iPhone and Android users both get the warnings, regardless of whether the tracker is an AirTag or another compatible with Android.

"Apple launched AirTag to give users the peace of mind knowing where to find their most important items," said Ron Huang, Apple's vice president of Sensing and Connectivity during the launch. "We built AirTag and the Find My network with a set of proactive features to discourage unwanted tracking — a first in the industry — and we continue to make improvements to help ensure the technology is being used as intended."

Google has essentially the same opinion on the system and potential interoperability.

"Bluetooth trackers have created tremendous user benefits, but they also bring the potential of unwanted tracking, which requires industrywide action to solve," said Dave Burke, Google's vice president of Engineering for Android. "Android has an unwavering commitment to protecting users, and will continue to develop strong safeguards and collaborate with the industry to help combat the misuse of Bluetooth tracking devices."

The specification was submitted as an Internet-Draft through the Internet Engineering Task Force (IETF), a standards development organization. The specification is open until August for review and comment from external parties.

At the time, the joint release said Apple and Google will address feedback and make adjustments after the period has ended. It has not expired as of yet.

A production implementation of the specification was said to be due by the end of 2023. The release period was said to be in future releases of both iOS and Android.

Other companies have also expressed support for the initiative, including Samsung, Tile, Chipolo, eufy Security, and Pebblebee. Not all of these companies have responded to the draft as of July 27.



24 Comments

BiCC 1 Year · 59 comments

"Bluetooth trackers have created tremendous user benefits, but they also bring the potential of unwanted tracking, which requires industrywide action to solve,"  AirTag can find you 11 thousand (pick a number) km away.  In very simple terms - it's an iPhone with command lines that connect to your iPhone.  It's actually your iOS or MacOS doing all the work.  It's not Bluetooth Tracking.  Bluetooth is 50 meters if your lucky.  That's why Google is whack.  Only a Government agency would be this incompetent.

danox 11 Years · 3442 comments

So like the AI lie don’t abuse initiative, Apple doesn’t need Google, being a part of this Bluetooth initiative doesn’t gain anything for Apple, however Google is just looking for Apple to be there so that they can benefit from Apple’s goodwill?, but Apple and Google are on two different pathways revenue wise and how they acquire that revenue means, it probably isn’t in Apple’s interest hold hands in this way.

lam92103 4 Years · 148 comments

Google has to be the whiniest crybaby ever. Either get with the AirTag standard or stop complaining. 

Instead they keep blaming Apple for not wanting to be a part. 

gatorguy 13 Years · 24627 comments

danox said:
So like the AI lie don’t abuse initiative, Apple doesn’t need Google, being a part of this Bluetooth initiative doesn’t gain anything for Apple, however Google is just looking for Apple to be there so that they can benefit from Apple’s goodwill?, but Apple and Google are on two different pathways revenue wise and how they acquire that revenue means, it probably isn’t in Apple’s interest hold hands in this way.

Google can do this entirely on its own, just like Apple did. They don't need Apple to approve of it, just like Apple didn't need Google's blessing for the Airtag. They're ready now, and vendors and manufacturers have compatible devices ready to ship. In fact the app already exists. I can track and locate all of my personal mobile Android devices: Google Pixel smartphone, Samsung smartwatch, Pixel Buds and Pixel Buds Pro. What I can't do until Google allows it is add tracker tags and cards to Google's Find My network.  Apple decided there didn't need to be a standard so that all smartphone-owning consumers were protected from undisclosed trackers. Google thinks there should be, and convinced Apple it was probably the right thing to do. So they've partnered on creating a standard, but Google does not NEED to wait for that standard to be established to roll out the service.  

IMO, for business and marketing reasons, Google should probably do exactly as Apple did with their tracker app, release it and, sometime down the line, make sure that iOS users will get a notification a tracker is following them, once Apple approves the notification app of course. It took Apple 8 months to offer an appropriate notification app to Google, and as it stands right now, Android users would get notifications of Android-compatible tags and trackers from day one, but iOS users would not. 

Google is being quite consumer friendly in allowing Apple time to make sure their users get proper notification too, by establishing a standard, a gracious move.  

gatorguy 13 Years · 24627 comments

lam92103 said:
Google has to be the whiniest crybaby ever. Either get with the AirTag standard or stop complaining. 
Instead they keep blaming Apple for not wanting to be a part. 

There is no "Airtag standard".  I suggest more research before commenting.
A snippet from a pertinent article that might help you and other readers better understand:

"Google has already announced that all Bluetooth tags compatible with the FindMyDevice network will support Android’s unknown tracker alerts. The iPhone does not have similar detection capabilities.

At the start of May, Google and Apple announced an industry-wide unwanted tracker alert specification. Bluetooth trackers that abide by that approach will be discoverable by Android and iOS. The two mobile platforms have committed to add support once the spec is finalized.

In the meantime they could of course launch the network service anyway but to their credit "Google is not launching the Find My Device (FMD) network “until Apple has implemented protections for iOS.” By making sure iPhone owners can find FMD-compatible trackers, this should hopefully reduce and help prevent the Google network from being used to track Apple devices without awareness from their owners. That would reflect badly on the FMD network and associated products, which is an ongoing occurrence for AirTags."