Apple's Beats signs 15 college athletes to endorsement deals

lmasanti said:

quote: “However, most recently the company released its Beats Studio Pro, which is a lower-cost rival to Apple's own AirPods Max.”

Zillions of companies have ‘two tier brands’ —I just remember Omega and Tissot—… just to expand marketshare… not to ‘rival’ with the base brand.

(But remember… showing that Apple is making something bad… brings page views!)

That's the last line of the article, not the lead. I believe the point William Gallagher is making based on the first sentence of that paragraph is that the Beats Studio Pro is the most likely Beats device to be part of the promotion.

I don't even think I'd call Beats a second tier as such. Beats is marketed to the athletic/music market and fans as opposed to the AirPods focus on the nerd/general consumer market.

Take the Beats Fit Pro - you could argue that they are a lower cost Airpods Pro, but the earpiece fit designed for sports more than compensates for the lack of wireless charging and that's the only real difference with the bonus of a slightly lower price.

AppleInsider said:

"As we've worked with our initial college athletes, we've realized how important it is for them to have brand support at that level," said Aminah Charles, Beats' head of sports marketing. "The industry is moving toward truly empowering more fully exploiting college athletes, so we wanted to take a bigger swing in this area."

Read on AppleInsider

ftfy

FileMakerFeller said:

AppleInsider said:

"As we've worked with our initial college athletes, we've realized how important it is for them to have brand support at that level," said Aminah Charles, Beats' head of sports marketing. "The industry is moving toward truly empowering more fully exploiting college athletes, so we wanted to take a bigger swing in this area."

Read on AppleInsider

ftfy

College football, as a whole, is a corrupt dumpster fire of toxicity masquerading under eye-rolling proclamations of nobility, but I question how NIL serves to further exploitation? If anything, it tilts the scale toward the athletes who, yes, have always been chattel shamelessly exploited to line the pockets of university administrators who conveniently look the other way in the face of the sport's gross excesses. We would agree that NIL fixes nothing that is fatally wrong with college football, but I absolutely love the idea of a stand-out college athlete walking away from that miserable experience having been paid more than their masters. To me, it's a bad system used against itself and that's delicious.