Malcolm Owen
The Apple Car is still far from becoming a reality, a report writes, but the vehicle is still expected to make an appearance relatively close to 2030.
Apple's automotive efforts have led to a lot of speculation over the years, prompting rumors and speculation for the vehicle proposing a launch within years. In a Sunday report, it is thought that it is still years from being introduced, but that it could still be out within the current decade.
In the "Power On" newsletter for Bloomberg, Mark Gurman declares "A car is still a ways out." More specifically, Apple is said to not expected to "ship anything until later in the decade" for the project.
Gurman's comment follow another long-way-off proclamation from Ming-Chi Kuo in late September. According to the analyst at the time, he had "lost all visibility" on the project, and had doubts "that the Apple Car can go into mass production within the next years."
In March, Kuo offered that the Apple Car team had been dissolved and that a 2025 launch was in danger.
Sunday's commentary was as part of a discussion following Apple's Q4 2023 financial results. To "truly reinvigorate the business," Apple must create one of its "next big things" for the market, with Apple Car and mixed-reality in the form of Apple Vision Pro the most likely candidates to hit it big financially.
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18 Comments
Uh, Gurman gave a no earlier date of “later in the decade”, basically sometime in the future, while your headline is a no later date of 2030. The two phrases have different meanings. The latter implies Apple is building a car and will ship in 2030. The former is basically Apple could have a car sometime late this decade or later.
Probably good to wait. The "heat" has gone out of the EV market. Many of the "early" adopters have bought one. Now the rest are saying, why would I pay more to put up with range anxiety and a crappy charging network that still can't charge a vehicle in anything close to the time to "gas" an ICE vehicle. A lot of EV's are sitting on lots.
Apple isn’t “waiting”. They are probably developing so-called “self-driving” which, as we all know, is not as easily achieved as some have supposed.
Maybe they should do an Apple plane. Air travel, at least in the US, is universally despised.