Apple TV+ viewing hours doubled in 2023

Despite writer strikes that took up a better part of the year, Apple TV+ has seen a significant uptick in both viewership and viewing hours in 2023.

Apple TV+ viewership is up 42% year-over-year, thanks to films like "The Family Plan," plus series like "The Morning Show" and "For All Mankind."

The movie "The Family Plan," starring Mark Wahlberg premiered on December 15 and debuted as the most viewed movie ever for Apple TV, as pointed out by Deadline. According to inside sources, it has since become the most-viewed movie in the history of the service.

"The Morning Show" is Apple's most viewed series, and it saw a 20% audience increase during its third season. The critically-acclaimed newsroom drama has received numerous accolades, including Emmy, SAG, and Critics Choice awards.

Critically acclaimed "Lessons in Chemistry" is the most-viewed limited series on the streaming platform. Other works, such as "Messi in America," "Slow Horses," and "For All Mankind""For All Mankind" have helped bolster Apple TV+'s view hours, which have doubled compared to 2022.

5 Comments

hmlongco 577 comments · 9 Years

About 10 months ago

How did you mention all of those shows and completely, totally fail to mention Ted Lasso???????

Ted is the best reason to subscribe!

timpetus 56 comments · 7 Years

Don't forget Severance, too! Can't wait for the next season.

chasm 3590 comments · 10 Years

designr said:

So viewing hours is up. Okay.

Do we have any insight into paying customers?

The best numbers I can find are from March of 2022, when Statista said the service had around 25 million paid subscribers in the US, not counting people on promotional offers or free trials. I can’t see any numbers for worldwide, but that number is bound to be higher.

It’s one of only two streaming services I’ve never considered dropping, because of its high-quality content and relatively low cost compared to most other high-quality options. The other one I don’t plan to ever cancel is The Criterion Channel.

I do subscribe to one or two other services, but we generally do a year of, say, Disney+ and then take a year off to try something else.

CarmB 91 comments · 4 Years

Apple’s approach of focusing on original content over paying for a lot of legacy content is going to work but it takes time to build out a body of work. COVID and strikes have slowed this process down but even so, Apple is doing an excellent job of building out some fine content. As a consumer seeking quality original programming, what Apple is doing suits me just fine. I have a purchased movie collection that has exceeded 1,000 titles. Legacy I’ve got covered, thank you. I have subscribed to other streaming services but my focus is on their original content as well. If that’s there, great. Otherwise, I’m not interested. By the way, Netflix has implemented here in Canada a low-cost ad-supported tier that incorporates the ads in a way that makes them tolerable. Disney Plus, in contrast, has managed to make the ad breaks more irksome somehow. Less original appealing content, too. So Disney’s streaming service is the one I intend to carry for brief periods, rather than year-round. A month or two now and then should do the trick.

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