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Apple offers free AirTag for Japanese New Year festival

Alongside a regular gift card promotion, for a limited time, Apple Japan customers can get a specially-engraved AirTag marking the Year of the Dragon.

In Japan, the annual New Year festival is a key event in the year, marked by businesses closing for several days, and now also sales promotions such as Apple's. As the company did last year, it is offering an engraved AirTag to a limited number of customers.

This year's promotion is extended from two to four days, running January 2, 2024, to January 5, 2024. As with all US promotions, Apple is primarily giving gift cards to buyers of qualifying devices, notably excluding the iPhone 15 range.

A typical gift card is 11,000 yen (approximately $77) for buyers of the iPhone SE, iPhone 13, and iPhone 14.

That and all other gift card offers apply until the end of the sales promotion, but the AirTag is more limited. The first 50,000 buyers will get a Year of the Dragon AirTag.

As with last year, though, there are conditions including the fact that buyers using the Apple Store app are excluded from the AirTag promotion.



6 Comments

MustSeeUHDTV 7 Years · 309 comments

I find it weird that Apple always have these special Japanese New Year branded devices. Japan gave up celebrating the Lunar New Year 150 years ago because they wanted to be modern. They are the only Asian (non-Indian) country to not celebrate the Lunar New Year.

chadbag 13 Years · 2029 comments

I wish they’d bring back the fukubukuro (grab bags) at New Years.  We’d go to Japan every other Christmas break and be there over the New Year.  I wanted to go stand in line and buy one.  I was going to one time but my wife talked me out of it.  I swore I’d do it the next time I was there and I was ready and willing but it was the first year they didn’t do it when we were there next. 

Apple-a-day 3 Years · 5 comments

I find it weird that Apple always have these special Japanese New Year branded devices. Japan gave up celebrating the Lunar New Year 150 years ago because they wanted to be modern. They are the only Asian (non-Indian) country to not celebrate the Lunar New Year.

Not weird at all. Almost every retail store in Japan has New Year’s sales or promotions. As in calendar New Year, the first few days of January. Lunar new year has nothing to do with it. Perhaps you are confusing it with Chinese New Year.

MustSeeUHDTV 7 Years · 309 comments

Not weird at all. Almost every retail store in Japan has New Year’s sales or promotions. As in calendar New Year, the first few days of January. Lunar new year has nothing to do with it. Perhaps you are confusing it with Chinese New Year.

When they say Year of the Dragon. That’s definitely referring the Lunar New Year.