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Apple offers free AirTag for Japanese New Year festival

Source: Apple Japan

Alongside a regular gift card promotion, for a limited time, Apple Japan customers can get a specially-engraved AirTag marking the Year of the Dragon.

In Japan, the annual New Year festival is a key event in the year, marked by businesses closing for several days, and now also sales promotions such as Apple's. As the company did last year, it is offering an engraved AirTag to a limited number of customers.

This year's promotion is extended from two to four days, running January 2, 2024, to January 5, 2024. As with all US promotions, Apple is primarily giving gift cards to buyers of qualifying devices, notably excluding the iPhone 15 range.

A typical gift card is 11,000 yen (approximately $77) for buyers of the iPhone SE, iPhone 13, and iPhone 14.

That and all other gift card offers apply until the end of the sales promotion, but the AirTag is more limited. The first 50,000 buyers will get a Year of the Dragon AirTag.

As with last year, though, there are conditions including the fact that buyers using the Apple Store app are excluded from the AirTag promotion.