Apple offers free AirTag for Japanese New Year festival
William GallagherSource: Apple Japan
Alongside a regular gift card promotion, for a limited time, Apple Japan customers can get a specially-engraved AirTag marking the Year of the Dragon.
In Japan, the annual New Year festival is a key event in the year, marked by businesses closing for several days, and now also sales promotions such as Apple's. As the company did last year, it is offering an engraved AirTag to a limited number of customers.
This year's promotion is extended from two to four days, running January 2, 2024, to January 5, 2024. As with all US promotions, Apple is primarily giving gift cards to buyers of qualifying devices, notably excluding the iPhone 15 range.
A typical gift card is 11,000 yen (approximately $77) for buyers of the iPhone SE, iPhone 13, and iPhone 14.
That and all other gift card offers apply until the end of the sales promotion, but the AirTag is more limited. The first 50,000 buyers will get a Year of the Dragon AirTag.
As with last year, though, there are conditions including the fact that buyers using the Apple Store app are excluded from the AirTag promotion.
Amber Neely
Andrew Orr
Mike Wuerthele and Malcolm Owen
Andrew O'Hara
6 Comments
Year of the Dragon FTW!!!
I find it weird that Apple always have these special Japanese New Year branded devices. Japan gave up celebrating the Lunar New Year 150 years ago because they wanted to be modern. They are the only Asian (non-Indian) country to not celebrate the Lunar New Year.
I wish they’d bring back the fukubukuro (grab bags) at New Years. We’d go to Japan every other Christmas break and be there over the New Year. I wanted to go stand in line and buy one. I was going to one time but my wife talked me out of it. I swore I’d do it the next time I was there and I was ready and willing but it was the first year they didn’t do it when we were there next.