Apple this evening posted a collection of review excerpts on the new Apple Watch Series 4 which is set to launch this Friday. Unsurprisingly, the included reviews are glowing.

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Emerging media narratives suggest that with smartphone sales contracting in many markets globally, there will increasingly be less opportunity for Apple to sell its high-end, ultra premium iPhone models to new buyers. But the reality is that Apple has a vast installed base of iPhone users-- and across the last year, while Apple earned incredible billions selling iPhones, only a small percentage of those users have yet upgraded to its newest, high-end flagships.

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Apple debuted a trio of new heart rate monitoring features set to be included in the Apple Watch Series 4. As it turns out, at least one of them was included in watchOS 5 for existing Apple Watch owners.

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The first beta of watchOS 5.1 was released to developers on Tuesday and while we aren't able to test every feature quite yet, we do know a few things about the forthcoming update.

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Some iPhone owners may notice some of their Activity Challenge awards have disappeared from their list of achievements after updating to iOS 12, Apple warns, advising a fix to restore the missing accolades is on the way.

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The electrocardiogram feature in the Apple Watch Series 4 got clearance from the U.S. Food and Drug Administration just a day prior to Apple's Sept. 12 press event, reportedly causing some stress at the company.

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Apple products including the Apple Watch and AirPods may be spared from being subjected to fees stemming from the ongoing Chinese trade war, a report claims, with the product code associated with the devices apparently excluded from the Trump Administration's tariff plans.

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Though watchOS 5 has been in testing for months, Apple did hold a bit back. Kept under wraps until Apple's September 12 event were four new watch faces coming to all supported Apple Watches. AppleInsider walks you through them.

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Following ten developer betas, Apple has shipped the final public release of watchOS 5, allowing Apple Watch owners to update to the latest version of the operating system that adds new features, including Walkie Talkie and automatic workout detection.

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Much ado has been made about a minor peripheral charger Apple previewed last year but subsequently still hasn't brought to market. But, there's a much more obvious reason for AirPower to never show up, an issue Steve Jobs himself ran into multiple times.

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Breaking down first weekend pre-order sales of Apple's just announced iPhone and Apple Watch products, noted analyst Ming-Chi Kuo believes current shipping estimates and launch day supply bode well for iPhone XS Max and Apple Watch Series 4. Demand for the 5.8-inch iPhone XS, however, appears to be lower than expected.

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While you wait for your order to arrive, or are thinking about an upgrade, AppleInsider takes you through all of the new features packed into the overhauled Apple Watch Series 4.

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B&H Photo is accepting preorders for the Apple Watch Series 4, including GPS Only, GPS + Cellular and Nike+ models, with no tax collected outside NY and NJ -- saving many shoppers up to $70. Orders are filled on a first come, first served basis, so secure your spot in line today.

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Apple on Friday began accepting preorders for iPhone XS, iPhone XS Max and Apple Watch Series 4 through its online store, giving early adopters a chance to get their hands on the latest and greatest devices to come out of Cupertino.

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The two FDA clearances that Apple announced Wednesday for the Apple Watch Series 4's ECG capabilities came from data collected via the Apple Heart Study, according to a report Thursday.

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Apple has bumped the cost of its AppleCare+ warranty service to $79 for owners of the new Apple Watch Series 4, an increase that presumably covers more expensive components like integrated ECG sensors.

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There aren't many options for screen size on the Apple Watch -- but there are an awful lot of different-sized wrists. AppleInsider shows you exactly the size of the new Series 4 Apple Watch in its 44mm and 40mm size plus how it really compares to the previous generations.

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The Series 4, revealed on Sept. 12, "will be a more marked tipping point in understanding and adoption" of the Apple Watch, chief design officer Jony Ive said in an interview published on Thursday.

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AppleInsider is partnering with Pad & Quill this week to give away five Apple Watch bands just in time for the release of the Apple Watch Series 4. Handcrafted using premium materials, these bands are valued at over $100 each. Five lucky winners will be chosen on Sept. 18, so enter today.

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Following its Wednesday GM releases, Apple on Wednesday began calling for developers to submit apps compatible with iOS 12, watchOS 5, and tvOS 12, warning that iPhone and Apple Watch apps will have to meet new standards come March.

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