Following Friday's launch of the Apple Vision Pro, Tim Cook ushered in a new era of Apple computing with a heartfelt memo to team members, likening it to the heady days of the iPhone launch more than 15 years ago.
Apple has revealed that Apple Vision Pro apps which have a high degree of motion will come with a warning icon.
Apple includes a microfiber cloth for cleaning the glass on the Apple Vision Pro, but that's not all you can use, it's not all you will want to, either, but it is one of the safest. Here's what else you can do — and what you must not.
In a new interview, Apple's Alan Dye and Richard Howarth talk about the challenges of Apple Vision Pro and of when they knew it was working.
Apple Vision Pro is a product that needs to be tried firsthand to understand fully, so here's what you can expect from an Apple Vision Pro in-store demo.
Unlike with a Mac or iPhone, it appears that it's not possible for everybody to buy AppleCare coverage for an Apple Vision Pro on device.
Apple has released a series of video setup guides for the Apple Vision Pro, plus a new "First Timer" ad.
Adobe's image-generating software Firefly has been announced for the new Apple Vision Pro, and joins the company's previously-announced Lightroom photo app.
A new "Star Trek" Spatial Experience has been made exclusively for the new Apple Vision Pro, featuring two hours of high image quality footage from all eras of the show and its films.
It's Apple Vision Pro release day, and the downtown Nashville Apple Store has opened to a quiet and small squad of people waiting to pick up their expensive glimpse into the future.
In a new interview just minutes after the release of Apple Vision Pro, Apple CEO Tim Cook calls the new headset "magical," and says it's $3,499 is the right price for it.
Apple has revealed that starting on February 5, 2024, it will be possible to make a reservation to try an Apple Vision Pro in-store.
Apple's long-rumored AR headset, the Apple Vision Pro, is now available to buy in Apple Stores — at least while stocks last.
Even as YouTube itself declines to make a native app for Apple's new Apple Vision Pro, a developer has done it for them with Juno.
A Stanford study of extended use of headsets like Apple Vision Pro shows that users could encounter real-world aftereffects like depth perception issues or simulator sickness.
Apple's fourth quarter earnings revealed that there are more than 2.2 billion active devices in use spanning the product lineup, which is a main driver to Apple's continued successes in Services.
Tim Cook says that Apple is spending "a tremendous amount of time and effort" on AI features that will be announced in the coming months.
In preparation for Friday's Apple Vision Pro shipments, the company has turned on listings for individual apps for the headset.
Following early doubts over how many developers were creating native apps for the Apple Vision Pro, Apple says it has triple the previous estimates.
Situated between the Vienna State Opera and the city's famous St. Stephen's Cathedral, Apple Karntner Strasse is a deceptively small boutique store. Take a look inside.
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Michael Stroup
William Gallagher
Wesley Hilliard
Mike Wuerthele
