Editorial: What Apple's App Store secrecy reveals about its 'iPhone 11' event
Less than a week before Apple unveils its latest "by innovation only" iPhones, the rumor mill and data mining is in full swing. However, the most important element of Apple's global success is not contingent upon a new feature introduction or perhaps a new product initiative, but rather the continued success of the software market that acts as the ecosystem binding together virtually everything Apple sells: the App Store.
Daniel Eran Dilger
William Gallagher
