Apple's iAd service to go global
Apple's iAd network is being deployed worldwide, expanding beyond North America and the UK, with developers reporting ad impressions coming from around the world, according to a new report.
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iAd
Josh Ong
Dropping Adobe Flash boosts Apple's MacBook Air battery life by 2 hours
Apple has stopped bundling Adobe Flash on new Macs, ostensibly so users could obtain the latest, secure version themselves, but vastly increased battery life seems to be another leading reason.
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Daniel Eran Dilger
New Manhattan office to house Apple's expanding iAd team - report
Apple reportedly plans to set up a new office near Union Square in New York City, from which its growing iAd team will run the company's new mobile advertising network.
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Katie Marsal
Apple may have paid over $1M in iAd trademark settlement
A quickly retracted document suggests Apple paid a "7-figure settlement" in the iAd trademark lawsuit filed by Innovate Media, according to a new report.
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Apple's 2010 ad budget increases by $190 million, but still outpaced by new sales growth
In fiscal 2010, Apple ramped up its ad spending growth ten times higher than in previous years, but the company's revenues growth still dropped the overall ratio of its earnings that it spends on advertising.
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Apple to target Flash with video iAds
Apple is reportedly expanding its iAd program to target integrated advertising within video clips in an effort to address the market for ad-supported multimedia now dominated by Adobe Flash.
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Google announces $1 billion in mobile revenue
Google revealed in its third-quarter earnings call that the search giant is on track to bring in $1 billion this year in mobile revenue and expects continued strong growth in the mobile market.
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Adidas cancels $10M iAd contract due to Apple's control - rumor
Shoemaker Adidas has reportedly canceled a $10 million deal for mobile advertisements on Apple's iAd service, because the iPhone maker has allegedly exerted too much control over the process.
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Sam Oliver
iAd poised to take 21% of market as Google loses share to Apple
Apple's new iAd mobile advertising service is poised to take 21 percent of the U.S. mobile advertising market by the end of 2010, giving the company a market share tied with Google and three times larger than Microsoft.
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Neil Hughes
