Apple to target Flash with video iAds

Apple is reportedly expanding its iAd program to target integrated advertising within video clips in an effort to address the market for ad-supported multimedia now dominated by Adobe Flash.

Daniel Eran Dilger 15 years ago 34

Google announces $1 billion in mobile revenue

Google revealed in its third-quarter earnings call that the search giant is on track to bring in $1 billion this year in mobile revenue and expects continued strong growth in the mobile market.

Josh Ong 15 years ago 66

Adidas cancels $10M iAd contract due to Apple's control - rumor

Shoemaker Adidas has reportedly canceled a $10 million deal for mobile advertisements on Apple's iAd service, because the iPhone maker has allegedly exerted too much control over the process.

Sam Oliver 15 years ago 60

Yahoo CEO predicts demise of Apple's iAd mobile ad network

Yahoo Chief Executve Carol Bartz said she thinks Apple's control over iAd will drive advertisers away, causing the mobile advertising network to "fall apart."

Sam Oliver 15 years ago 100

Owner of location-based advertising patent targets Apple's iAds

Apple and its fledgling iAds mobile advertising service are the target of a new lawsuit from a company that owns a patent related to location-based ads.

Neil Hughes 15 years ago 37

Apple expanding iAd creative agency staff

After acquiring Quattro Wireless and converting its conventional mobile ad banner network into the immersive, app-embedded iAd experience, Apple appears set to expand its creative staff in new job postings.

Daniel Eran Dilger 15 years ago 17

Millennial: Apple's iPhone displays 55% of smartphone ads

Millennial Media, the largest independent mobile adverting network, has released figures for July showing Apple leads mobile devices in general with its iOS platform and smartphones in particular with iPhone.

Daniel Eran Dilger 15 years ago 42

Apple shutting down Quattro banner ads to focus on iAd

Apple has announced that its Quattro Wireless subsidiary will no longer accept new campaigns for conventional mobile banner ads and that all resources will be devoted to interactive iAds instead.

Daniel Eran Dilger 15 years ago 18

RIM shopping for ad network to take on Google AdMob, Apple iAd

BlackBerry maker Research In Motion is seeking to buy a mobile advertising network to better position itself against Google's AdMob and Apple's iAd programs.

Daniel Eran Dilger 15 years ago 16

WSJ: Apple's tight control of iAds frustrates advertisers

A new report alleges that Apple's fledgling mobile advertising service, iAd, is off to a "bumpy start," as advertisers experience delays due to Apple's creative involvement.

Sam Oliver 15 years ago 32

Advertisers, developers say Apple's iAd blows away competing ads

Users who viewed Nissan's Leaf electric car Apple iAd spent 90 seconds with the interactive advertisement — ten times longer than customers will spend with a traditional ad.

Katie Marsal 15 years ago 40

Apple leverages iTunes account data to create targeted iAds

Apple's iAds for its iOS mobile operating system could have an advantage over competing advertising networks in creating targeted ads, due to extensive data found in users' iTunes, App Store and iBooks purchases.

Sam Oliver 15 years ago 21

Apple still allows Google's targeted ads within iPhone, iPad apps

Apple instituted new rules in its iPhone 4 SDK designed to protect user privacy, but the company may not yet be enforcing those rules as they appear to apply against competing ad networks such as Google's AdMob.

Daniel Eran Dilger 15 years ago 10

Apple's interactive iAds begin to appear in iPhone apps

Apple's iAds began to appear in some App Store software on Thursday, bringing the dynamic, interactive in-app experiences to users on the scheduled July 1 launch date.

Katie Marsal 15 years ago 20

AT&T ships iPhone 4 preorders, first apps with Apple's iAd arrive

AT&T has begun shipping iPhone 4 preorders to customers who ordered through the wireless carrier, while the first applications supporting Apple's iAd mobile advertising network are now available with placeholders where the ads will appear when the service launches.

Slash Lane 15 years ago 39

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