Get the Lowest Prices anywhere on Macs, iPads and Apple Watches: Apple Price Guides updated January 24th

Topic: iAd

Dropping Adobe Flash boosts Apple's MacBook Air battery life by 2 hours

11/04/2010, 05:11 pm

Apple has stopped bundling Adobe Flash on new Macs, ostensibly so users could obtain the latest, secure version themselves, but vastly increased battery life seems to be another leading reason.


New Manhattan office to house Apple's expanding iAd team - report

11/04/2010, 12:11 pm

Apple reportedly plans to set up a new office near Union Square in New York City, from which its growing iAd team will run the company's new mobile advertising network.


Apple may have paid over $1M in iAd trademark settlement

11/01/2010, 11:11 pm

A quickly retracted document suggests Apple paid a "7-figure settlement" in the iAd trademark lawsuit filed by Innovate Media, according to a new report.


Apple's 2010 ad budget increases by $190 million, but still outpaced by new sales growth

10/27/2010, 09:10 pm

In fiscal 2010, Apple ramped up its ad spending growth ten times higher than in previous years, but the company's revenues growth still dropped the overall ratio of its earnings that it spends on advertising.


Apple to target Flash with video iAds

10/15/2010, 05:10 pm

Apple is reportedly expanding its iAd program to target integrated advertising within video clips in an effort to address the market for ad-supported multimedia now dominated by Adobe Flash.


Google announces $1 billion in mobile revenue

10/14/2010, 09:10 pm

Google revealed in its third-quarter earnings call that the search giant is on track to bring in $1 billion this year in mobile revenue and expects continued strong growth in the mobile market.


Adidas cancels $10M iAd contract due to Apple's control - rumor

10/03/2010, 02:10 pm

Shoemaker Adidas has reportedly canceled a $10 million deal for mobile advertisements on Apple's iAd service, because the iPhone maker has allegedly exerted too much control over the process.


iAd poised to take 21% of market as Google loses share to Apple

09/27/2010, 08:09 am

Apple's new iAd mobile advertising service is poised to take 21 percent of the U.S. mobile advertising market by the end of 2010, giving the company a market share tied with Google and three times larger than Microsoft.


Yahoo CEO predicts demise of Apple's iAd mobile ad network

09/16/2010, 10:09 am

Yahoo Chief Executve Carol Bartz said she thinks Apple's control over iAd will drive advertisers away, causing the mobile advertising network to "fall apart."


Owner of location-based advertising patent targets Apple's iAds

08/30/2010, 02:08 pm

Apple and its fledgling iAds mobile advertising service are the target of a new lawsuit from a company that owns a patent related to location-based ads.


Apple expanding iAd creative agency staff

08/27/2010, 03:08 pm

After acquiring Quattro Wireless and converting its conventional mobile ad banner network into the immersive, app-embedded iAd experience, Apple appears set to expand its creative staff in new job postings.


Millennial: Apple's iPhone displays 55% of smartphone ads

08/21/2010, 07:08 pm

Millennial Media, the largest independent mobile adverting network, has released figures for July showing Apple leads mobile devices in general with its iOS platform and smartphones in particular with iPhone.


Apple shutting down Quattro banner ads to focus on iAd

08/19/2010, 04:08 pm

Apple has announced that its Quattro Wireless subsidiary will no longer accept new campaigns for conventional mobile banner ads and that all resources will be devoted to interactive iAds instead.


RIM shopping for ad network to take on Google AdMob, Apple iAd

08/18/2010, 10:08 pm

BlackBerry maker Research In Motion is seeking to buy a mobile advertising network to better position itself against Google's AdMob and Apple's iAd programs.


WSJ: Apple's tight control of iAds frustrates advertisers

08/15/2010, 08:08 pm

A new report alleges that Apple's fledgling mobile advertising service, iAd, is off to a "bumpy start," as advertisers experience delays due to Apple's creative involvement.


Advertisers, developers say Apple's iAd blows away competing ads

08/12/2010, 03:08 pm

Users who viewed Nissan's Leaf electric car Apple iAd spent 90 seconds with the interactive advertisement -- ten times longer than customers will spend with a traditional ad.


Apple leverages iTunes account data to create targeted iAds

07/06/2010, 11:07 am

Apple's iAds for its iOS mobile operating system could have an advantage over competing advertising networks in creating targeted ads, due to extensive data found in users' iTunes, App Store and iBooks purchases.


Apple still allows Google's targeted ads within iPhone, iPad apps

07/02/2010, 12:07 am

Apple instituted new rules in its iPhone 4 SDK designed to protect user privacy, but the company may not yet be enforcing those rules as they appear to apply against competing ad networks such as Google's AdMob.


Apple's interactive iAds begin to appear in iPhone apps

07/01/2010, 04:07 pm

Apple's iAds began to appear in some App Store software on Thursday, bringing the dynamic, interactive in-app experiences to users on the scheduled July 1 launch date.


AT&T ships iPhone 4 preorders, first apps with Apple's iAd arrive

06/21/2010, 11:06 am

AT&T has begun shipping iPhone 4 preorders to customers who ordered through the wireless carrier, while the first applications supporting Apple's iAd mobile advertising network are now available with placeholders where the ads will appear when the service launches.