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Topic: iAd

Apple faces new antitrust investigation over iOS advertising restrictions

06/10/2010, 07:06 am

Apple is again said to be at the heart of a new investigation by U.S. regulators, this time over concerns that the electronics maker may be unfairly restricting competitors from serving ads on the iPhone, iPad and iPod touch.

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Apple's modified iOS terms allow outside advertisers, limit AdMob

06/08/2010, 09:06 am

Apple on Monday changed the terms of its iOS developer agreement to allow outside, independent advertising agencies to collect data with user consent, but the change also has a provision that appears to exclude Google's AdMob.

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Apple iAd plans to eat up half the mobile ad market

06/08/2010, 01:06 am

Apple will launch its iAd mobile advertising program July 1 on iPhone and iPod touch devices running the new iOS 4. Based on the estimated size of the market, the company says it will take nearly a 50% share of mobile ads in the second half of 2010.

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iPad news advertisements command 5 times more than Web ads

06/04/2010, 09:06 am

Advertising on print publications repurposed for Apple's iPad draws a fee up to five times more than buying placement on the same content provider's website.

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Apple accused of trademark infringement over use of iAd name

05/27/2010, 01:05 pm

A new lawsuit filed in California takes aim at Apple's forthcoming iAd mobile ad network, alleging that the name is in violation of a registered trademark and will deceive consumers.

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FTC approves Google-AdMob deal, cites competition from Apple's iAd

05/21/2010, 12:05 pm

The U.S. Federal Trade Commission voted 5-0 on Friday to approve Google's $750 million acquisition of mobile advertising firm AdMob, citing Apple's iAd as increasing competition in the marketplace.

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Apple investigating contextual advertisements, coupons on iPhone

05/20/2010, 08:05 am

Future iPhones could present advertisements or discount coupons to users based on their current location or activity, through a variety of methods including RFID, in order to increase the effectiveness of the promotion.

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Google will fight to keep AdMob, calls Apple's iAd discriminatory

05/18/2010, 09:05 pm

If the Federal Trade Commission steps in to block its purchase of AdMob, Google's chief executive Eric Schmidt said in an interview, "we're likely to fight very hard. It's a very strategic acquisition for Google."

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Apple's iAd leads government to extend Google-AdMob review

05/12/2010, 10:05 am

The U.S. Federal Trade Commission has extended its review of Google's proposed purchase of AdMob by two weeks, as the federal agency will use the time to gauge the impact of Apple's iAd mobile advertising platform.

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Apple ViP program to tie Quattro ads to iTunes app downloads

05/05/2010, 11:05 pm

Apple subsidiary Quattro Wireless is promoting a new "Verification of iTunes Purchase" feature as a competitive advantage enabling iPhone app developers to link to iTunes to obtain data on download conversion rates.

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WSJ: Federal antitrust probe about Apple's iAd service, too

05/04/2010, 08:05 am

In addition to changes to the iPhone developer agreement banning the use of third-party development tools, a potential inquiry from federal regulators into Apple has been prompted by iAd mobile advertising network, according to The Wall Street Journal.

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Placement in Apple's iAd program could cost $10 million at launch

04/29/2010, 01:04 pm

Apple's debut in the advertising business could come at a premium price for those who wish to participate, with an initial fee potentially as high as $10 million to advertise with iAd, according to The Wall Street Journal.

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App Store, iAds projected to become 8% of Apple stock value

04/20/2010, 02:04 pm

Gross profit margin from applications for the iPhone, iPad and iPod touch is projected to jump nearly 38 percent in 2010 with the introduction of Apple's iAd mobile advertising platform, making it a major factor in the company's stock price.

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Apple's iAd platform called a 'billion dollar opportunity'

04/09/2010, 06:04 am

When Apple's just-announced iAd mobile advertising platform matures and sees wide support from the App Store developer community, it could generate as much as $4.7 billion in revenue per year for the company, one analyst believes.

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