It was reported on Friday that the NFL has rolled out a micro-location beacon network in New York's Times Square and MetLife Stadium, with the transmitters set to serve up personalized ads to football fans during the Super Bowl.
According to a report on Thursday, Major League Baseball will start rolling out thousands of iBeacons in 20 ballparks across the U.S. next week, the goal being system readiness by opening day in March.
Automatic has added iBeacon support to its Automatic Link "smart driving assistant," opening up the possibility for remote payments, granular car location tracking and, of course, enhanced targeted ads.
Global beverage behemoth Coca-Cola is actively investigating a rollout of Apple's iBeacon technology as a part of its marketing campaign for the upcoming FIFA World Cup, for which the company is a major sponsor.
By leveraging Apple's iBeacon microlocation technology, iMobile3's new PassMarket Beacon Edition will allow customers at participating retailers to check out without swiping a credit card or handing over cash.
Starting Monday, dozens of grocery stores in three major cities across the U.S. saw the rollout of Apple's iBeacon technology, allowing customers to receive location-specific data, such as relevant coupons, while they shop.
The Consumer Electronics Association on Thursday announced it will be holding a special iBeacon-based scavenger hunt during the 2014 International CES expo, introducing attendees and exhibitors to Apple's new location-aware technology.
Apple on Friday will launch its iBeacon wireless short-range technology at all 254 retail stores the company owns across the U.S., helping customers to shop for new items, or pick up an order they've already placed.
Publishers can now promote their magazine apps for iOS by making them available to view for free at specific locations, thanks to a new use for Apple's wireless iBeacon technology created by a digital publishing startup company.
In a bid to make the ballpark experience more engaging for fans, Major League Baseball plans to roll out Apple's new iBeacons technology to deliver targeted information and offers based on a fan's location within the park, according to a new report.
Apple on Tuesday detailed a new process for configuring a third generation Apple TV by tapping it with an iOS 7 device, a procedure that may be the first public deployment of the company's new iBeacons communications standard.