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Topic: Inside 2013 iPhones

Apple's New iPhone 5c print ads focus on color

10/04/2013, 06:10 pm

Apple's latest billboard ad campaign focuses exclusively on iPhone 5c, highlighting one color at a time with zero attention given to the product's specifications or price.


Inside Apple's iPhone 5c: 'c' is for 'choice'

09/20/2013, 12:09 pm

Apple's new iPhone 5c represents the first time the company has specifically updated and advertised its mid-range handset, giving the device a unique role in expanding expectations for the company's smartphone sales.


Inside Apple's iPhone 5s: 's' is for 'style'

09/19/2013, 09:09 am

Arriving in new color options of gold and "space gray," featuring premium leather cases manufactured by Apple, and including the redesigned iOS 7 platform, the new flagship iPhone 5s represents the most stylish and refined iPhone yet.


Inside Apple's iPhone 5c: 'c' is for 'cost'

09/17/2013, 10:09 am

Prior to the official announcement of the iPhone 5c, observers expected that Apple would offer its new smartphone at a competitively low price to take away market share from cheap devices running Android. But the company instead opted to stand its ground on pricing a controversial strategy that caught the market by surprise.


Inside Apple's iPhone 5s: 's' is for 'security'

09/16/2013, 10:09 am

The inclusion of the Touch ID fingerprint sensor in the iPhone 5s may position Apple as the default choice for businesses and government agencies looking to provide employees with smartphones, while also maintaining high levels of security.


Inside Apple's iPhone 5c: 'c' is for 'colors'

09/15/2013, 03:09 pm

Taking a page from its own successful iPod playbook, Apple this year is pushing a new lineup of bright, colorful iPhones as its mass-market smartphone for the fall of 2013.


Inside Apple's iPhone 5s: 's' is for 'sensors'

09/14/2013, 03:09 pm

Pitched as the "most forward thinking" smartphone on the market, Apple's new iPhone 5s is certainly capable of doing a lot of thinking on its own, thanks to a wide array of sensors led by the new Touch ID fingerprint scanner and M7 motion chip.