Apple's new iPhone 5c represents the first time the company has specifically updated and advertised its mid-range handset, giving the device a unique role in expanding expectations for the company's smartphone sales.
Arriving in new color options of gold and "space gray," featuring premium leather cases manufactured by Apple, and including the redesigned iOS 7 platform, the new flagship iPhone 5s represents the most stylish and refined iPhone yet.
Prior to the official announcement of the iPhone 5c, observers expected that Apple would offer its new smartphone at a competitively low price to take away market share from cheap devices running Android. But the company instead opted to stand its ground on pricing — a controversial strategy that caught the market by surprise.
The inclusion of the Touch ID fingerprint sensor in the iPhone 5s may position Apple as the default choice for businesses and government agencies looking to provide employees with smartphones, while also maintaining high levels of security.
Pitched as the "most forward thinking" smartphone on the market, Apple's new iPhone 5s is certainly capable of doing a lot of thinking on its own, thanks to a wide array of sensors led by the new Touch ID fingerprint scanner and M7 motion chip.