A new research note suggests demand is soft amongst existing iPhone owners, suggesting that only 18 percent of current iPhone owners are interested in an "iPhone 8" costing $1000 and up with cash out of pocket, but $50 a month isn't unreasonable — a figure essentially matched by Apple's iPhone Upgrade Program.
Microsoft on Tuesday introduced "Surface Plus" and "Surface Plus for Business," two ownership plans that appear to mimic Apple's strategy with the iPhone Upgrade Program.
Starting April 4, Verizon will be charging a flat $20 fee to upgrade most devices bought for its network — even when a customer is using Apple's iPhone Upgrade Program, according to a leaked memo.
New data from Citizen's Financial Group suggests Apple's loan partner has financed some 250,000 iPhones through the newly launched iPhone Upgrade Program, according to calculations from investment firm Piper Jaffray.
Apple's iPhone Upgrade Program appears to be leading U.S. phone buyers away from AT&T and Verizon toward carriers with cheaper fees such as T-Mobile and Sprint, a report said on Monday.
Apple would eventually like to expand its new iPhone Upgrade Program so that shoppers can sign up for it without having to come into an Apple Store, Chief Executive Tim Cook said this week.
Apple on Wednesday announced a revised pricing structure for iPhones, including the all-new iPhone Upgrade Program, a first-party retail plan that will let shoppers get a new iPhone every year.
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Mike Wuerthele
Roger Fingas
Neil Hughes
