The Series 4, revealed on Sept. 12, "will be a more marked tipping point in understanding and adoption" of the Apple Watch, chief design officer Jony Ive said in an interview published on Thursday.

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After years of rumors and speculation, Apple finally announced on September 9, 2014, that the much-anticipated Apple Watch was a reality. AppleInsider looks back at the first entirely new Apple device under CEO Tim Cook following the death of Steve Jobs.

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The iMac is the machine that famously saved Apple back in 1998 -- but it didn't stop there. Rarely standing still, it has kept at the forefront of Apple design, yet today's iMac has the same design goals it always has. AppleInsider looks back at the beginning of the line, all the way to today.

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Apple's chief design officer, Jonathan Ive, will speak at an October event in San Francisco marking the 25th anniversary of Wired Magazine.

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This week on the AppleInsider podcast, Victor and Mike discuss Apple's drone project, Jony Ive and post-Jobs products, and a virtual assistant from Google that that phones people to schedule appointments just like a real assistant.

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In an interview with a design magazine, Apple's design chief reveals that he never talked about the Apple Watch with Steve Jobs, and elaborates on the early design process.

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In a new interview, Apple's Chief Design Officer Jony Ive talked about how he developed his sense of design, his partnership with Steve Jobs, and even his struggles with work/life balance.

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Apple's new "spaceship" campus in Cupertino, Calif. is stocked mainly with one kind of office chair -- the Vitra Pacific, personally chosen by lead designer Jonathan Ive at a cost of $1,185 per unit, though the company likely paid less in its bulk order.

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Apple's chief design officer, Jony Ive, has reportedly resumed management of the company's design team, in a move that should influence the direction of future products.

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As part of the Smithsonian's 2017 American Ingenuity Awards, the organization on Wednesday conducted an interview with Apple CDO Jony Ive, who discussed the beginnings of his career, working at the world's most valuable tech company and creating products used by millions of people around the world.

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Apple Chief Design Officer Jony Ive will be making an appearance in Washington D.C. and is helming a talk titled "The Future of Design" with Steve Jobs biography author Rick Tetzeli.

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In an interview published on Thursday, Apple chief design officer Jony Ive argued for the company's sometimes controversial decisions to abandon common technologies -- in the case of the iPhone X, foregoing a home button in favor of touchscreen gestures.

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Apple Chief Design Officer Jony Ive stopped by London's Regent Street store during the iPhone X sales to see the phone on display.

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In a brief interview with Japanese design magazine Casa Brutus, Apple's Chief Design Officer Jony Ive dropped a few interesting tidbits about the development, future technological implications and public reception of iPhone X.

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In a conversation at The New Yorker's TechFest conference in Manhattan on Friday, Apple chief designer Jony Ive gave a small glimpse into the development of the upcoming iPhone X, and the time that it takes for technology to catch up to ideas -- and AppleInsider was there.

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Late Apple cofounder Steve Jobs taught his chief designer Jony Ive not only how to say no, but to reject ideas that personally excited him. That process continues to help him to achieve a level of focus -- one that he said that Jobs himself had mastered.

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In a conversation at The New Yorker's TechFest conference in Manhattan on Friday, Apple chief designer Jony Ive gave a small glimpse into the development of the upcoming iPhone X, and the time that it takes for technology to catch up to ideas.

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Apple Chief Design Officer Jony Ive took part in a one-on-one interview at The New Yorker's TechFest event in Manhattan on Friday, where he spoke about the design process, the joys of working at Apple, and even the downside of advanced tools like the iPhone. AppleInsider was there live and shares highlights from the interview.

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Apple Chief Design Officer Jony Ive is scheduled to appear at The New Yorker's Tech Fest in October, and will speak to the publication and gathered crowd about "The Shape of Things to Come."

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A wide-ranging conversation with Apple's Chief Design Officer Jony Ive discusses how the ultimate execution of Apple Park hews very close to founder Steve Jobs's vision for the project, and how he inspired Star Wars director J.J. Abrams, and vice versa.

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