Nike announces new iPhone-compatible Fuelband SE fitness tracker
Nike has announced a new version of its wrist-worn iPhone-compatible fitness tracker, the Fuelband SE, adding new color options to its popular device.
Nike has announced a new version of its wrist-worn iPhone-compatible fitness tracker, the Fuelband SE, adding new color options to its popular device.
The "NikeFuel Forum," scheduled for Oct. 15 in New York, is a platform for "a discussion of the future of the digital world experience and physical activity."
Contrary to earlier reports, Apple's recent hiring of a Nike designer was not related to his involvement in the Nike FuelBand project, because Ben Shaffer wasn't even involved in the wearable device.
Nike has allegedly lost one of its top designers, as the director of the shoe and apparel company's research and development studio, responsible for the FuelBand fitness tracker, has reportedly left Beaverton for Cupertino.
Apple's inclusion of a motion coprocessor in the iPhone 5s will likely spawn a whole new generation of intuitive, user-friendly fitness apps, and may indicate where the company's future devices and services are headed.
Nike on Sunday revealed that it is not working on bringing its iOS-exclusive Nike+ FuelBand fitness monitoring app to Google's Android platform, disappointing some Android fans and seemingly reversing a position the company took last year.
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