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Monday, December 08, 2008, 11:00 am PT (02:00 pm ET)

Steve Jobs key to selecting tunes for Apple ads

Ever wonder how those catchy tunes find their way into Apple's iPod commercials? You'll have to look no further than the ear of chief executive Steve Jobs.

In a SongFacts interview with the Asteroids Galaxy Tour, beatmaker Lars Iversen explains how his band's hyperkinetic track "Around The Bend" was selected as the jingle for Apple's second-generation iPod touch television ad.

The Danish band is represented in the United States by a little-known company called Synch, which managed to get in touch with Apple and arrange for a sit down meeting with Jobs himself.

While listening to some of the songs suggested by Synch, the Apple co-founder reportedly slammed on the brakes during a sample of "Around The Bend," declaring, "This is it, this is the new track for the iPod Touch."

"Apparently he just loved that track, but we never saw it as one of our singles," Iversen said. "We have some other songs that we thought would be great singles, and that would work cool on for the radio, but he really loved that song."

Iversen noted that the selection was made ahead of the September introduction of the new iPod touch, and therefore everything was kept hush, hush. The band was even kept in the dark about some edits Apple made to the flow of its song, which it wasn't too thrilled with initially.



"They keep it under wraps up to the release of the new product, so we were just told: 'You guys are going to be in this ad, and you have to be happy and smile about that,'" he said. "I kind of like it now when I've seen it a few times, it sort of works well with the pictures - you see two hands playing with the iPod and all these silly computer games and so on."