Apple's iPad commands 1% of all web traffic after just one year
Recent statistics from analytics firm Net Applications' NetMarketShare report show the iPad has continued to grow worldwide since its launch in early 2010. The tablet recently broke the 1 percent mark in worldwide browsing and accounts for 2 percent of browsing in the U.S.
The report showed the iPad to have â53 times the usage share of its nearest competitor,â the Android-based Samsung Galaxy Tab throughout May. Apple's tablet also dwarfed the third-placed Motorola Xoom tablet's share of global web browsing with a share 76 times greater. In addition when compared to the Research in Motion's Blackberry PlayBook, the iPad has roughly 306 times the usage.
In the U.S. mobile browser market, the iPad takes a solid 25.5 percent, only trailing Android (31.6 percent) and the iPhone (35.2 percent). However, when iPhone and iPad data are combined, they take over 60.7 percent of U.S. mobile browsing, a figure almost double that of Android. Blackberry came in at 6.9 percent, while Symbian, Windows Mobile and webOS are left far behind, accounting for less than 0.5 percent.
Net Applications compiles its figures from an "exclusive on-demand network of live stats customers" with more than 160 million visitors per month. The firm also classifies and reports on more than 430 referral sources identified as search engines.
Source: The Register/Net Applications
The iPad is expected to continue to pick up steam this fall with the release of iOS 5. The addition of tabbed browsing in Mobile Safari will bring the iPad's browsing experience closer in line to the Mac and could further boost the device's growth as a mobile browsing platform.
Last month, research firm comScore reported that the iPad comprised 89 percent of global tablet traffic. A May survey from Nielsen found Apple's touchscreen tablet held 82 percent of the tablet market in the U.S.
Today also marks 14 months since the iPad first launched in America, further highlighting the success of Apple's venture into the tablet space. Apple announced last month that total sales of the device had topped the 25 million milestone.
21 Comments
That doesn't surprise me, and I am proud to be a part of that 1%.
I think that quite a few people use their iPads for streaming purposes, which uses a lot of bandwidth on services like Netflix or people who even use their iPads to watch Cable TV on.
50 times greater than its closest competitor.
Seems to me that actual iPad usage may be higher than 1%.
PS: I wish Netflix would update to work with iOS 5.0 already.
I think that quite a few people use their iPads for streaming purposes, which uses a lot of bandwidth on services like Netflix or people who even use their iPads to watch Cable TV on.
If it's measuring mobile browsing is it doing it per page hit or by total data? Is it only using browser data or are apps that are accessing a secure server also counting? How are they getting this data?
The new adage that the best camera is the one you actually have with you (iPhone) seems to apply here as well. The best browser is the one you actually have with you. Yeah, I know, the iPhone has a browser and is in your pocket, but practically speaking, the phone browser experience makes web surfing more of a "settle for it" proposition. The browser experience on the iPad is the equal of any laptop, but more non-business types are likely to have an iPad than a laptop when out and about.
You might be on to something there. If their data is only taken from browsers or registering website hits, then the actual total internet traffic used by iPads might be much higher, when you include all of the streaming services and things that actually use a ton of data.
If it's measuring mobile browsing is it doing it per page hit or by total data? Is it only using browser data or are apps that are accessing a secure server also counting? How are they getting this data?
It has nothing to do with total data, total pageviews, nor streaming services. It appears to be logging daily unique visitors from a web browser, not all access via Internet applications.
Here's the NetMarketshare FAQ.