Good purchase.  I don't know if I'd call Redmatica a start-up, since I've been using it's products for years.  As a Logic Pro user, this makes me feel good about Apple's commitment to it's professional music software.  I wonder if Andrea, who ran the company, will be joining Apple.  

It's not a start-up - they've been around for many years. Good and useful but niche software. One can see the fit into Logic/Garageband

If I remember correctly, Andrea worked at Emagic before the latter was acquired by Apple in 2002.

Very cool acquisition. Looks like this will make for even better tools. 

Interesting how Apple continues to cultivate a niche even though it is hardly the majority of its market.
 

Encouraging sign for all pro users, not just music folks, in that this is an indication that Apple still cares about Pro users. 

Quote:

Originally Posted by ankleskater 

Interesting how Apple continues to cultivate a niche even though it is hardly the majority of its market.
 

Yeah, I suspect there are two reasons.

First, creative types make content, and content is absolutely vital to the success of Apple's consumer-oritented products. So it's good to make sure the creative types have good tools for making content for Apple platforms. 

Second, it might be an indicator that Apple has plans for going after more "pro" class users, and consequently wants to keep their hand in the game of making pro apps, to make sure their OS and tools developers have first-hand knowledge of what pro-app developers want/need. 

Quote:

Originally Posted by Blastdoor 

 

Yeah, I suspect there are two reasons.

 

First, creative types make content, and content is absolutely vital to the success of Apple's consumer-oritented products. So it's good to make sure the creative types have good tools for making content for Apple platforms. 

 

Second, it might be an indicator that Apple has plans for going after more "pro" class users, and consequently wants to keep their hand in the game of making pro apps, to make sure their OS and tools developers have first-hand knowledge of what pro-app developers want/need. 

Good observations. But even the pro class is a minority. I think your first point is more historical. The creative sector was the engine of the growth of the Mac and, along with academia and fanboyz, kept Apple viable during dark days. Apple really does not need this market sector anymore but is still supporting it out of historical respect. Just my two cents.

Quote:

Originally Posted by ankleskater 

 

Good observations. But even the pro class is a minority. I think your first point is more historical. The creative sector was the engine of the growth of the Mac and, along with academia and fanboyz, kept Apple viable during dark days. Apple really does not need this market sector anymore but is still supporting it out of historical respect. Just my two cents.

Another reason would be because these pro apps are a test-bed for next couple of years consumer features.

Technologies created in and for Logic, Aperture, Motion, Final Cut etc can make it to iOS, Garageband, iPhoto, etc. 

It helps pushing actual products with "state of the arts" features to a limited market (like the Pro one) and then, after they mature and you find ways to simplify them or make them less CPU intensive add it to your consumer/mobile apps.

So, those pro apps are also a kind of R&D for Apple.

Quote:

Originally Posted by Blastdoor 

 

Yeah, I suspect there are two reasons.

 

First, creative types make content, and content is absolutely vital to the success of Apple's consumer-oritented products. So it's good to make sure the creative types have good tools for making content for Apple platforms. 

 

Second, it might be an indicator that Apple has plans for going after more "pro" class users, and consequently wants to keep their hand in the game of making pro apps, to make sure their OS and tools developers have first-hand knowledge of what pro-app developers want/need. 

True, but without OS X's Cocoa APIs this acquisition doesn't provide the creative tools made possible. In short, this company leveraged the hard work at Apple, made a creatively targeted product with those APIs and Apple acquired it and it's IP cheaply for that team and further resources at Apple to mature into other existing and future products. A complete loop of innovation on this one.