Apple's new M4 iMac is up to $100 off, plus $20 off AppleCare

Announced on Oct. 28, Apple's 2024 iMac has an upgrade to the M4 chip and the entry model comes with 16GB over last year's 8GB. Best of all, the starting price is still $1,299 — made even more affordable with promo code APINSIDER at Apple Authorized Reseller Adorama.

Use code APINSIDER

Adorama has been in business since 1974 and has shipped thousands of Apple products to AppleInsider readers over the years. Operating out of New York City, but with several warehouses across the U.S., Adorama works with Apple distribution directly so you can rest assured you're getting the same M4 iMacs shipped from Apple itself — only cheaper.

Best M4 iMac discounts

The retail configurations are already live at Adorama, with the promo code dropping the iMac prices down to as low as $1,249. You can find a roundup of the deals in our M4 iMac 24-inch Price Guide. In addition to the exclusive savings on the desktops, the same coupon code takes $20 off three years of AppleCare for the iMac, bringing the cost down to $149.

Exclusive M4 iMac deals

• M4, 8C CPU, 8C GPU, 16GB RAM, 256GB SSD: $1,249* ($50 off + $20 off AC)
• M4, 10C CPU, 10C GPU, 16GB RAM, 256GB SSD, Std Glass, Blue: $1,399* ($100 off + $20 off AC)
• M4, 10C CPU, 10C GPU, 16GB RAM, 512GB SSD, Std Glass, Silver: $1,599* ($100 off + $20 off AC)
• M4, 10C CPU, 10C GPU, 24GB RAM, 512GB SSD, Std Glass, Silver: $1,799* ($100 off + $20 off AC)
*Price with promo code APINSIDER. Coupon also takes $20 off 3 years of optional AppleCare.

In addition to the M4 iMac discounts, promo code APINSIDER works on nearly every Mac sold at Adorama, including Apple's M3 MacBook Air and current Mac Studio.

How to apply the iMac coupon

To locate the coupon code field, proceed through normal checkout using the orange button and look for a link that says "Do you have a gift card or promo code?". Click that and enter APINSIDER in the box. Here are step-by-step activation instructions:

1. Add a qualifying Mac to your Adorama shopping cart. The coupon also takes $20 off optional AppleCare for the M4 iMac at time of purchase.
2. Proceed to checkout. When you get to step 4 (Payment), look for a link with a gift icon that says: "Do you have a gift card or promo code?"
3. Click that link to bring up the promo code field and enter APINSIDER. Here's what the process looks like:

That's it! You should see the promo code discount reflected in your order total.