AppleInsider Staff
Nearly half of Apple's 254 retail stores in the U.S. — including flagship locations in Palo Alto, Chicago, and New York — are said to be powered entirely by energy from renewable sources, part of the company's plan to cast a wider net with its environmental initiatives.
News of Apple's retail milestone comes on the heels of a Greenpeace report that named the company "the most innovative and most aggressive" in Silicon Valley on the subject of environmental concerns. The disclosure was made as part of a Wired interview with Apple environmental chief Lisa Jackson.
Cupertino, Calif.-based Apple has reportedly made expanding its green energy footprint to more retail outlets a top priority in 2014, though it is not likely to be as simple as its widely-publicized datacenter efforts. Most of Apple's retail stores are located in shopping malls, so the company must work alongside utility providers who do not always offer green options.
Apple does have a history of success in such negotiations, however. Lobbying efforts from Apple, Google, and Facebook are credited with forcing major U.S. utility Duke Energy to adopt a clean energy purchase program from which Apple draws power for its Maiden, N.C. datacenter.
Alongside its retail and datacenter moves, Apple is also making efforts to revamp its supply chain. The company has reevaluated the way it accounts for the emissions generated by the mining of aluminum, for instance, and Jackson said that the iPhone maker is looking at a number of options for advancement but is careful not to harm the consumer experience.
"When I was at EPA I always told people that if you're looking for an administrator who camps out and only eats what she kills, you've got the wrong girl," Jackson said. "I grew up in the city. I don't sleep outside. I wear makeup. So I'm not one of those people who believe that environment should feel like a sacrifice. I do feel that we should challenge the most innovative company— which I think Apple is-to do everything it wants, but do it better. To give you all the data you could possibly want, but none of the emissions that go along with it."
Charles Martin
Amber Neely
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27 Comments
I have all "green" power at my house in Texas (via wind-power). You simply choose a plan that offers this.
I would think the only stores that don't have this would be ones in a mall that are obligated to use who the mall uses?
I don't see the "Better' video linked in the article. [VIDEO]https://www.youtube.com/watch?v=EdeVaT-zZt4[/VIDEO]
I live in an apt and every once in a while these really annoying salespeople and real life spammers come around trying to get you to switch energy companies.
Last time they came around, they had the nerve to ask to see my bill. No way am I showing any bill of mine to random strangers. I don't live in a huge apt and my energy consumption is obviously not large.
One of my goals is actually to increase my carbon footprint, since I deserve to use more and I feel entitled to use more.
After a minute or two of listening to their sales pitch, they realized that they weren't going to make any headway with me, so they resorted to some nonsense about how my current energy wasn't green, and that's why I should switch. What a cheap sales tactic. As if I care about going through the hassle of switching my electric company, in order to save maybe two pennies a month, if even that. I wouldn't even be surprised if theirs was more expensive than what I currently have.
I promptly told the rude real life trolls and annoying salespeople that I do not believe in global warming, it's all a scam, and I proceeded to explain my thoughts on the subject and educate the two simpletons who so rudely had the nerve to knock on my door. I also told them that I do not mind "dirty" energy. You should have seen the looks on their faces, they were speechless. I should have grabbed an iOS device and snapped a picture of their ugly, stunned mugs.
My method worked, and I haven't been bothered again by any salespeople and scammers trying to get me to switch to "green" energy.
Next, I am hoping and praying that somebody comes around and tries to get me to sign up for Obamacare. They will be in for a rude awakening when that happens.
I live in an apt and every once in a while these really annoying salespeople and real life spammers come around trying to get you to switch energy companies.
Last time they came around, they had the nerve to ask to see my bill. No way am I showing any bill of mine to random strangers. I don't live in a huge apt and my energy consumption is obviously not large.
One of my goals is actually to increase my carbon footprint, since I deserve to use more and I feel entitled to use more.
After a minute or two of listening to their sales pitch, they realized that they weren't going to make any headway with me, so they resorted to some nonsense about how my current energy wasn't green, and that's why I should switch. What a cheap sales tactic. As if I care about going through the hassle of switching my electric company, in order to save maybe two pennies a month, if even that. I wouldn't even be surprised if theirs was more expensive than what I currently have.
I promptly told the rude real life trolls and annoying salespeople that I do not believe in global warming, it's all a scam, and I proceeded to explain my thoughts on the subject and educate the two simpletons who so rudely had the nerve to knock on my door. I also told them that I do not mind "dirty" energy. You should have seen the looks on their faces, they were speechless. I should have grabbed an iOS device and snapped a picture of their ugly, stunned mugs.
My method worked, and I haven't been bothered again by any salespeople and scammers trying to get me to switch to "green" energy.
Next, I am praying that somebody comes around and tries to get me to sign up for Obamacare. They will be in for a rude awakening when that happens.
I truly hope all you're saying here is to get rid of annoying people, and not that you actually believe it.
apple ][ and I belong to the same army!