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Beats acquisition would give Iovine and Dr. Dre senior positions at Apple, report says

Source: Beats Music

Last updated

Continuing with ongoing reports and speculation surrounding Apple's rumored buy of Beats Electronics, a report on Friday claims the music company's cofounders, Jimmy Iovine and Dr. Dre, would likely net senior positions in Cupertino if a deal does indeed happen.

Citing sources familiar with the matter, The Wall Street Journal reports that the two Beats executives would move to senior positions at Apple in the case of a buyout. Discussions over a $3.2 billion acquisition are said to be in their final stages, according to a slew of reports on Thursday.

It is not clear what roles Iovine and Andre Young — who performs under the stage name Dr. Dre — would operate, though one source said Iovine will leave his seat as chairman of record label Interscope Geffen A&M for the opportunity. The music mogul is still under contract with parent company Universal Music, which itself has a 14 percent stake in Beats, though it is likely Iovine will be allowed to leave if Apple goes through with the rumored deal.

A report yesterday claimed Iovine was in talks to become a "special advisor" to Apple CEO Tim Cook, but did not mention Young's role in the process. At the time, it was speculated that the music exec would enter Apple under a so-called "acqui-hire" agreement that could feasibly be extended to Young as well.

Although pundits and analysts have questioned the motives behind Apple's as-yet-unannounced acquisition, there are benefits to be had from a Beats buy.

For example, aside from its popular audio hardware lineup, the Beats brand built out a relatively successful music streaming service. Defenders of the Apple-Beats tie-up say Beats Music and the Beats management team could serve as underpinnings for future content negotiations.

Despite Iovine being a close personal friend of Apple cofounder Steve Jobs, he never had a tangible impact on the Cupertino, Calif. company's products aside from working on various marketing collaborations with big-name artists. With Cook now at the helm, Apple may be more open to having both Iovine and Young on board.

Carrying substantial clout in the industry, as well as fresh ideas regarding music distribution, the Beats executives could be worth the rumored $3.2 billion investment in the long term.



599 Comments

rogifan 13 Years · 10667 comments

Dr Dre is going to be an Apple executive. Cook has lost his fucking mind. :no:

bighype 12 Years · 148 comments

When will this nightmare end? While Google and Facebook are buying up the future (AI, VR, messaging, etc), Apple's buying up urban brands. Crazy times we live in! Dear Tim, you're the next Steve Ballmer, not the next Steve Jobs.

SpamSandwich 19 Years · 32917 comments

No point commenting further until some solid info is released.

toukale 11 Years · 38 comments

Well, that's one way to make a bold statement that none of the current players in the music streaming have done anything corner the market.