Roger Fingas
Big-box retailer Target announced on Friday that the Apple Watch will go on sale at "some" U.S. locations this week, eventually coming to all of its stores across the country by Oct. 25.
Shoppers will be able to order the device from Target.com starting on Oct. 18, the company added. This includes 20 models in 38- and 42-millimeter sizes, among them some of the newer styles introduced in September, such as faux rose gold.
Only some models will be available at retail outlets, however. Shoppers will have to go online to get Target's full selection, which will still exclude a number of options, such as the Edition lineup made of real gold.
Apple has been rapidly expanding the number of third-party Watch vendors since August. The process began with Best Buy in Canada and the U.S., but then moved on to other chains and countries like Australia, France, Germany, and the U.K.
At home in the U.S., the Watch is even on sale at carriers T-Mobile and Sprint. The wide rollout is based on Apple's belief that the device will be in strong demand as a gift during the holidays.
Malcolm Owen
Christine McKee
Andrew Orr
William Gallagher
49 Comments
I've got an Apple Watch, but I find that I use it primarily just for notifications. Hopefully, most people aren't like me and are getting far more use out of their watch.
I've got an Apple Watch, but I find that I use it primarily just for notifications. Hopefully, most people aren't like me and are getting far more use out of their watch.
That is how I started with it, but now I have gone into health apps in a big way. With the watch, I have actually started to increase my daily activity, have lost weight and feel great. I realize it is motivation not technology that has pushed me into being less sedentary, but really feel that the Apple watch has added greatly to my motivation, as I get ongoing feedback as to my activity. So overall, I am very happy with this purchase.
I'm thinking about getting one, but mainly for health tracking, etc. But keeping the phone in the pocket for notifications is a nice advantage.
Does anyone else get irritated by the word "faux"? The word itself is fake....why can't we just use the word Fake??? Faux is just so presumptuous and plain ol stupid...sorry for my rant...have not had my coffee yet ;-)
I suppose it's ultimately good for sales to have the watch available everywhere, but it seems a bit schizophrenic ... The watch is available in high end luxury watch jewelry stores like London Jewelers, luxury fashion boutiques like Maxfield and Hermes, and respected electronics retailers like Best Buy. I even get that it's available at mobile phone carriers since it's a companion accessory. But does it really need to be available at Target? I know everybody shops at Target, but I don't really see this as the watches primary demographic, and Target isn't exactly known for their product expertise and customer service. It seems like Apple should be a bit more judicious about this one ... Do they want to have the watch splashed on the covers of vogue, or do they want it on a Target holiday sale circular? I suppose it's great if they can have both, but it seems to me like bottom tier discount retail chains cheapen the image of the watch. If somebody wants one, it maybe should be an effort to get, and not a spontaneous impulse buy on a midnight diaper run ...