Apple's 'Shot on iPhone' billboards return with iPhone 6s photos

Apple returned to the advertising well of its popular crowd-sourced "Shot on iPhone" campaign this weekend, with billboards going up on Sunday featuring still photos captured using stock iPhone 6s and 6s Plus hardware.

Like the original Shot on iPhone 6 campaign, this year's iPhone 6s and 6s Plus version features a selection of still images curated from social media feeds like Instagram, each showcasing the handsets' raw capture capabilities when wielded by talented photographers.

According to Time, Apple's campaign kicks off with 53 images from 41 amateur and professional photographers. The photos will show up on billboards in 85 cities spread across 26 countries starting today.

Apple's Shot on iPhone concept launched last March as a dedicated online portal called the World Gallery, which was followed by billboard and outdoor ad placements around the world. The installations won Apple and PR partner TBWA\Media Arts Lab multiple Cannes Lions awards.

Apple has yet to post an updated World Gallery, but the online showcase should debut soon if last year's initiative is any indication of the company's plans. Video shot on iPhone 6s is also expected, potentially including ultra high-resolution 4K footage, though Apple took three months to add such content to the World Gallery in 2015.

Shot on iPhone 6s comes weeks after Apple revamped its Start something new campaign to include works of art created using iPhone 6s, iPad Pro and Apple Pencil and Mac. The series, launched in 2014, focuses on the creative potential artists can unleash using Apple's hardware ecosystem and readily available software.

24 Comments

stevie 956 comments · 14 Years

About 8 years ago

It's pretty astounding that Apple can make entire industries, like standalone cameras, completely obsolete.

suddenly newton 13819 comments · 14 Years

stevie said:

It's pretty astounding that Apple can make entire industries, like standalone cameras, completely obsolete.

Don't forget the MP3 players!

boltsfan17 2294 comments · 12 Years

stevie said:

It's pretty astounding that Apple can make entire industries, like standalone cameras, completely obsolete.

Standalone cameras are far from obsolete. Phone cameras have improved over the years but they don't come even close to the quality of DSLR cameras.

jfc1138 3090 comments · 12 Years

stevie said:

It's pretty astounding that Apple can make entire industries, like standalone cameras, completely obsolete.

I scoffed for years at that concept. But it's inevitable that the camera everyone always has with them tends to become their camera of choice. For my larger enlargement end uses my standalone dSLR (a Nikon full format dSLR) is far from obsolete as well as the ability to use long lenses safely for wildlife. But for everyday things? Totally iPhone.

LoneStar88 325 comments · 9 Years

boltsfan17 said:

stevie said:

It's pretty astounding that Apple can make entire industries, like standalone cameras, completely obsolete.

Standalone cameras are far from obsolete. Phone cameras have improved over the years but they don't come even close to the quality of DSLR cameras.

A good photograph is determined by its content far more than by its technical aspects.