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DJI launches Apple TV app for curated drone footage

Drone market leader DJI this week introduced a new Smart TV app for Apple TV that promises to deliver high quality aerial footage from DJI product owners to living rooms around the world.

Announced through the company's website, the DJI Smart TV app lets Apple TV users browse through a sampling of aerial content and 4K videos captured using DJI devices. The app is also available on televisions running Samsung's Tizen platform.

Content appears to be curated by DJI, with current offerings including professional footage from WRC events and official product promotion videos. A section called "DJI Creators" mixes in content captured by professional and amateur users, while other categories include product-specific overviews and device tutorials.

"We've made flying and capturing aerial footage easy with our drones, and now with the DJI Smart TV App, creators will have more ways to share their work with the world. This is really an opportunity for people to be inspired, intrigued, travel to places they would have never imagined and see the world in a whole new way," said Paul Pan, senior product manager at DJI.

Streaming content is a new initiative for DJI, which has so far focused solely on the development of drone hardware and software. The project comes amidst heated competition in the space from well-established action cam players like GoPro, which announced its Karma drone last year.

After issuing a recall in November for defective batteries, GoPro put Karma back up for sale in February, though initial sales have been slow.

GoPro already boasts a large following on streaming video platforms like YouTube, as well as dedicated apps for gaming consoles and smart TVs. With its new app, DJI will further encroach on GoPro's territory.

The DJI Smart TV app is available for free from the tvOS App Store.