Roger Fingas
Apple has rebranded its iTunes Movies account on Twitter as @AppleTV — which, despite its name, is so far concentrated on the TV app for iPhones, iPads, and the Apple TV.
The feed's one original post has a highlight reel showcasing the app, as well as its newfound support for Amazon Video thanks to the launch of Prime Video for tvOS. Apple first announced that Amazon would be coming to the Apple TV in June, and until today there were worries the client would miss its 2017 launch target.
Apple appears to have shifted all of its movie and show promotion over to @iTunes. @iTunesMovies still exists, but is now locked and listed as dating back to just Oct. 2017.
Meet Apple TV App.
— Apple TV (@AppleTV) December 6, 2017
Everything you watch. All in one place.
And now @PrimeVideo is here.
On your iPhone, iPad, and Apple TV.https://t.co/t8HrwrXyqT pic.twitter.com/RRWdHDJT0L
Briefly mentioned in the highlight reel is the TV app's new sports features. On top of enabling quicker, centralized access, they can show or hide live scores, and even trigger notifications when a game is close.
It's uncertain why Apple felt the need to completely rebrand the account. Apple is however believed to be working on slate of high-budget TV shows for 2019, which could be available to anyone with access to the TV app. That should include a reboot of Steven Spielberg's "Amazing Stories," and a morning show drama starring Jennifer Aniston and Reese Witherspoon.
Charles Martin
Christine McKee
Oliver Haslam
William Gallagher
1 Comment
When are we going to see the TVapp in the UK? It’s the Apple TV killer feature I really want ASAP. Would really help with finding what we want to watch; and maybe means I don’t have to deal directly with the Amazon Prime Video app so often. Prime app is just so cludgy & old looking compared to other TV app interfaces. Only used it for one afternoon and it’s thrown up multiple errors that can’t be navigated away from so require forced quit of the app to get back in use it. Still glad it’s finally here tho