NBA stars tout Powerbeats Pro in new ad

A new Powerbeats Pro ad titled "NBA Unleashed" has gone up on the official Beats by Dre YouTube channel and features some notable NBA players.

Featured in the ad are Houston Rockets' James Harden, Golden State Warriors' Draymond Green, LA Lakers' Anthony Davis, and Boston Celtics' Jayson Tatum. The ad shows the athletes as they practice on the court and is set to Travis Scott's song, "Highest in the Room."

Each athlete wears a Powerbeats Pro in one of the four colors the device comes in — black, Ivory, Moss, and navy.

Apple has used athletes to advertise the wireless headphones before. The original "Unleashed" ad focused on athletes such as Serena Williams, Lebron James, and Shaun White. Another ad, "Zero Dark Project," followed seven runners from the Paris Running Club as they attempted to chase the sun across Iceland.

Launched on April 3, the Powerbeats Pro are $249 wireless earphones marketed under the Beats brand that offer practically everything that Apple's AirPods provide, but in a more fitness-friendly packaging.

The Powerbeats Pro feature the same H1 chip used in AirPods, boast about nine hours of battery life, and support 'Hey Siri' voice prompts.

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19 Comments

Japhey

said about 4 years ago

The Powerbeats Pro are actually on sale right now for $199 at the Apple Store. I don’t know how long it will last, but I received a notification the other day from Apple that said “for a limited time”.

svanstrom

said about 4 years ago

Are they China approved? :#

baconstang

said about 4 years ago

Powerbeats being endorsed by the NBA is like having basketball shoes endorsed by the AES. (Audio Engineering Society)

anantksundaram

said about 4 years ago

The crappiest pair of earbuds/headphones I’ve ever used. Lousy sound quality, glitchy set up, loud for the people around you at a normal volume level (you might get kicked out of a plane if you listened at normal volume levels), cheap build quality, poor fit. I returned it the next day for a full refund.

Apple should not have released this POS product. Certainly not at the price they did. It’s an embarrassment.

matrix077

said about 4 years ago

anantksundaram said:

The crappiest pair of earbuds/headphones I’ve ever used. Lousy sound quality, glitchy set up, loud for the people around you at a normal volume level (you might get kicked out of a plane if you listened at normal volume levels), cheap build quality, poor fit. I returned it the next day for a full refund.

Apple should not have released this POS product. Certainly not at the price they did. It’s an embarrassment.

From reviews, new PowerBeat actually sounds better than the previous versions but having it promoted by NBA stars is such a turned off considering the capitulation they did recently to China.