Apple certainly isn't doomed if the Apple Vision Pro isn't a blockbuster out of the gate, which is good because it is launching into a product category that is so small and poorly defined that it doesn't even qualify as nascent yet.
Forty years before Apple Vision Pro, practically to the day, Apple launched the Macintosh — and it eventually changed the world.
Apple has made visionOS 1.0.1 available as a day-one update for Apple Vision Pro owners, likely with various bug fixes and minor changes.
There's something about traveling to new places and experiencing new things that sparks the imagination, recalibrates one's view of what's possible, and allows association of apparently unrelated ideas like the Apple Vision Pro and Macintosh launches into analogies that can illuminate our future outlook.
Those who pre-ordered the Apple Vision Pro for February 2 home delivery already see activity in their delivery tracking apps.
The Mac's 40-year existence is "unbelievable" to Apple itself, the company's executives insist, with the personal computer surviving thanks to countless innovations.
Apple has floundered with its marketing for the Apple Vision Pro and it may not return to form until one specific, compelling use for the headset emerges.
Analyst Ming-Chi Kuo claims that Apple has sold between 160,000 and 180,000 of the Apple Vision Pro, but says demand may be falling.
Hours after tech specs declared that Apple Vision Pro could stream video to an iPhone, iPad, or Apple TV in 1080p, the tech specs have been revised downward.
It might be a very expensive buy to just watch streaming video on, but Apple Vision Pro is going to look fantastic — for some services.
Making AppleCare seem like a sensible purchase, Apple has revealed that some repairs to an Apple Vision Pro will cost around 70% of the price of a new one.
After weeks of analysts downgrading Apple, Bank of America has raised its price target from $208 to $225 on the strength of both iPhone and Apple Vision Pro.
Apple Vision Pro is now reality, Apple Arcade is matching its rivals and the AppleInsider podcast's Champion of Features No One's Heard Of has news about Apple News+.
Apple has a new video that reveals far more about using Apple Vision Pro than it's shown before.
Alongside the release of Apple Vision Pro, Apple and third-party manufacturers have revealed a small number of accessories.
After half a year of knowing nothing technically about the Apple Vision Pro, Apple has spelled out many of the specs of the unit. Here's what you need to know.
It was known that Apple has Zeiss lenses for correcting vision while wearing the Apple Vision Pro, but there was a surprise third option — Monovision. Here's what it means, what Apple can't correct for, and how to tell if you need to select it when you buy a headset.
Eighteen minutes after Apple began taking pre-orders for the new Apple Vision Pro headset, stocks were sold out and shipping dates began slipping back — ultimately by months.
Now that pre-orders for the Apple Vision Pro have begun, buyers can finally see what the price range is for different storage options, plus some extra options.
The Apple Store is back up and preorders have now begun for the Apple Vision Pro, Apple's long-awaited AR and VR headset.
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Mike Wuerthele
William Gallagher
Wesley Hilliard
Daniel Eran Dilger
Malcolm Owen
