More and more consumers are choosing Apple computers to access their favorite online content, with the presence of Macs on the Web growing more than 4.7 percent last month, according to the latest market share figures from Net Applications.

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Brisk sales of Apple's MacBook product lines have seen the company's share of the North American notebook market surge more than 60 percent on a yearly basis through the second quarter of the year, according DisplaySearch.

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Despite the lack of any clear and obvious enterprise strategy at Apple, analyst Benjamin Gray of Forrester Research reported an incremental gain in enterprise Mac use among the 2,500 organizations the company tracks, representing 50,000 end users.

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The investment banking division of the Royal Bank of Canada said Thursday that Apple's back-to-school promotion is showing signs that it will drive the company to a record-smashing quarter in which sales of Macs could exceed 3 million.

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AT&T is investigating reports from iPhone 3G users who claim their new phones can't maintain a solid 3G signal. Meanwhile, new figures show a huge jump in Apple's share of the Australian PC market. And Microsoft is offering students up to 30% off Office 2008 with the purchase of a new Mac.

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Based on an analysis of Gartner Group's recently published estimates on domestic Macintosh sales, AppleInsider contributing analyst Andy Zaky estimates Apple to have shipped 2.54 million Macs during its third fiscal quarter ended June.

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Macs garnered an 8.5 percent share of the U.S. PC market during the second quarter of the year, pushing Apple past Acer in the national rankings and into third place overall, according to preliminary data released Wednesday by market research firm Gartner.

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The poor reception of Windows Vista, along with a strong Mac OS X, will help Apple continue to ship Macs at three times the industry average by the end of the spring, according to BMO Capital Markets.

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Some of Apple's top executives, including Steve Jobs, have once again been accused of bad faith in backdating company shares. Simultaneously, Mac web share is nearing eight percent in one report, K-12 educational material has reached iTunes U, and Microsoft has shipped the second edition of Remote Desktop Connection for Mac.

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The worldwide market for notebook computers shrank 6 percent during the first quarter of 2008, but the effects of the squeeze were nowhere to be found at Mac maker Apple Inc., which saw sales rise 7 percent to boost its position in the global rankings for the first time in about a year.

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Apple's share of the operating system market was up again for the month of May, while Microsoft's share continued to fall. Meanwhile, iPhone is now officially on its way to Spain. And a new "behind the scenes" movie from last weeks Apple filming reveals one of the key actors.

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The blistering success of Apple's personal computer business continues to turn heads, with Mac unit sales growing 50 percent year-over-year for the month of April compared to just 17 percent growth by the broader market.

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Apple has reportedly reached an agreement to bring the iPhone to Spain through Telefonica Movistar. Meanwhile, it's also reported that Apple will support PA Semi's existing chips for the military; the Mac boasts a huge retail share of computers price over a grand; and mobile handset sales fell in the US last quarter.

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Piper Jaffray analyst Gene Munster on Thursday issued a report to clients that analytically addresses 16 more unanswered questions surrounding the Apple story, including some pertaining to the company's iPhone hardware roadmap and approach to the enterprise.

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Global financial services firm Lehman Brothers initiated coverage on Apple this week with an Overweight rating and $195 price target given the company's ongoing share gains in the PC market, potential for open-ended growth with new iPhones, and prospects for groundbreaking new products later this year and next.

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Mac maker Apple Inc. enjoyed strong retail sales during the first calendar quarter of 2008, boosting its share of the US personal computer market above 6 percent, according to a report released Wednesday by market research firm Gartner.

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Apple's rapidly rising mindshare amongst current generation college students is setting the company up for an "aging phenomenon" that will spur further market share and revenue growth as those students enter the work force, investment bank Morgan Stanley said Wednesday.

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Growth in Apple's personal computer business continued to outpace the industry average last month, with Macs accounting for a 14 percent unit share and 25 percent dollar share of all US-based PC retail sales, according to market research firm NPD.

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Apple has eclipsed Dell as the No.1 supplier of notebooks to higher education in the United States. Meanwhile, thin supply of MacBook Airs suggests demand remains high for the super-slim notebook a month removed from initial availability. And the entry level Penryn-based MacBook is reportedly slower than its predecessor.

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Apple Inc. will see its share of the US personal computer market increase twofold over the next three years from 6.1 percent to over 12 percent, according Gartner.

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